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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

12/16/2011

Self-Storage Media Coverage in 2012: Make a Resolution to Be Proactive and Transparent

Media coverage in an electronic age is far more impactful than in the past, when messaging was limited to small, defined market areas. In self-storage, press can be dangerous if it promotes an incident such as a fire, flood or theft. In 2012, resolve to be proactive and transparent with your audience at large—especially during troubling events—and garner the trust and support of customers.
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12/13/2011

Photos and Video: LifeStorage Holiday Events in Chicago Spark Self-Storage Talk Discussion

Whatever business you're in, this time of year lends itself to holiday-themed events. Hosting a festive gathering has a two-fold benefit; first, it's an opportunity to give back to your customers and community, and second, it generates an excellent marketing and publicity opportunity. LifeStorage, a Chicago-area operator of 17 facilities, decided to realize both of these benefits by hosting a "Santa's Workshop" at multiple locations. The event featured jolly Kris Kringle himself inviting children of all ages to take a seat on his knee, eat candy, rock around a decked-out Christmas tree, enjoy free refreshments, and take advantage of free gift-wrapping.
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12/06/2011

What Tenants Can't Store: Self-Storage Talk Erupts with Praise of Facilities Who Display, Enforce Their Rules

Off the top of my head, I can think of a handful of items that should never be put into self-storage: human beings or animals; perishable food items; hazardous or highly combustible materials; and myriad others. It would seem common sense would prevent tenants from attempting to lock up this stuff in their units, but as any manager can tell you, that's not the case. That's why Self-Storage Talk, the largest online community in the industry, currently features a thread called "I Love This: Specific Things You Can't Store." ...
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12/02/2011

Before the Loss: Your Duty to Self-Storage Customers

Accidents and crime can occur at even the most secure, well-maintained self-storage site. Those of us who work in the industry understand the ramifications of being without insurance coverage in the event of a loss; but many of your customers don't. It's your job to explain it to them. Better still, provide them affordable options for coverage, not just for their peace of mind, but your own.
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11/29/2011

Video: High-End Car Storage Discussion Begins on Self-Storage Talk

Many great ideas are born on Self-Storage Talk, the largest online community in the industry. Before many investors and developers take a risk on an endeavor, they'll float an idea on SST to see if others have successfully implemented a concept. Enterprising owners and developers are always looking for new ways to expand the business, and thanks to a recent thread started by member dakselfstorage, they have another idea to consider.
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11/22/2011

Self-Storage Talk Referral Contest Winner to Receive Free Inside Self-Storage World Expo Package

When you find something really cool, you can't wait to tell your friends, right? Funny videos and inspiring quotes or anecdotes are e-mailed and instant-messaged with regularity, creating a pattern of viral growth. Self-Storage Talk, the largest online community in the industry, happens to be incredibly cool, and once you discover it (or if you've already discovered it), you really should tell your friends, at least those who work in the industry.
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11/16/2011

'Stache Storage Talk: SST Member Publicly Grows Moustache, Builds Support for Men's Health

Things on Self-Storage Talk, the industry's largest online community, are starting to get hairy. As part of the global "Movember" movement [http://us.movember.com/about], a charity endeavor encouraging men to grow facial hair from scratch to raise funds and awareness for prostate cancer and men's health issues, Self-Storage Talk is getting involved. Moderator Madman, a Canadian self-storage owner and avid community servant, decided to grow his first-ever "flavor-saver" moustache, beginning Nov. 1.
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