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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

05/15/2012

Share Your Best Advertising Pieces on Self-Storage Talk

Covering marketing in self-storage is by far my favorite part of writing about the industry. The nature of the business—people and companies needing extra space for all of their items—lends itself to creative, humorous and eye-catching advertising. Share your best pieces on Self-Storage Talk! ...
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05/04/2012

Boost Your Business Acumen With Inside Self-Storage Expo Videos

Video may have killed the radio star, but in the evolution of self-storage industry education, it could very well enhance your business acumen. For the first time in the 21-year history of the Inside Self-Storage World Expo, ISS is able to provide post-show, video access to select education sessions via the new Inside Self-Storage Store.
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05/01/2012

Log In to Self-Storage Talk Friday to Celebrate 5,000-Member Achievement, Cinco de Mayo

Self-Storage Talk, the industry's largest online community, officially surpassed 5,000 members on April 9, a major milestone in the website and community's growth. To celebrate, we're inviting all SST members (and interested guests) to be at their computers and logged in this Friday, May 4, at 5 p.m. ET. It's also a great opportunity to kick off the Cinco de Mayo weekend—because nothing signifies "5K" quite like a holiday on 5/5.
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04/20/2012

Serve the Earth, Serve Your Self-Storage Customers

How do you define customer service in your self-storage operation? Does it relate only to those actions that directly impact a tenant, or does it extend to community or even global stewardship? Sunday is Earth Day, and even if you're not actively recognizing the event at your self-storage facilities, your business can serve its existing and future customers by doing its part for the planet.
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04/17/2012

What's Your Sales and Customer-Service Style? Share and Learn on Self-Storage Talk

Good customer service starts with simply being nice and respectful. But let's face it: Self-storage is a retail sales business, too; and in addition to just providing customers with service, managers are also the front-line representatives for an operation. They usually work at the front desk and are the first people potential customers interact with. Self-Storage Talk, the industry's largest online community (which just eclipsed 5,000 members), is hosting a conversation for managers to talk about their sales and customer-service techniques and styles on the thread "Customer-Service Approaches: What's Your Style?" ...
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04/06/2012

Tech Support in Self-Storage: Protecting A New Achilles' Heel

For all our dependence on technology, our real Achilles' heel is our inability to resolve technical problems without assistance. While nearly everyone knows how to use a computer or cell phone, few of us know how to properly maintain or fix one. And that spells trouble for individuals and businesses everywhere. Technology is now an integral part of the self-storage industry. Can you effectively run your business without tech support? ...
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04/02/2012

Self-Storage Talk Breaks 5,000-Member Mark This Week

Sometime this week, Self-Storage Talk, the industry's largest online community, will register its 5,000th member. Any number ending in an even "thousand" is a milestone, but this one has special significance. If there are any questions about the legitimacy about a 24/7 Internet discussion forum about self-storage, 5,000 members is a resounding response.
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