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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

06/04/2012

Self-Storage Service Doctors: Alleviating Customer Pain, Winning Customer Trust

Customer service is an important component in the success of any business. But in self-storage, where customer interactions can frequently be tinged by emotion, service is more than sound business practice. It can have a profound impact on a customer's state of mind. Not only might it inflame or alleviate whatever feelings they're already having about their need for storage, it will certainly influence the way they feel about you, your facility and your brand.
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05/29/2012

Self-Storage Talk Members Discuss Tech Items, Debate Industry's 'Next Big Thing'

When people think self-storage technology, they usually think of tech products that are useful in self-storage specifically, such as kiosks, gates, keypads or lighting paths. But self-storage, like all other retail businesses, is affected by the ubiquity of certain consumer-focused tech products, such as tablet computers and smartphones. The ongoing question, though, is "What is the next big thing?" Which products should my operation be using if we want to stay on the cutting edge, work more efficiently and connect with our customers in the newest ways? ...
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05/18/2012

How Does Your Self-Storage Facility Rate on the Beauty Scale? Going for a Design 10

In terms of aesthetics, how would you rate your self-storage facility? Is it a knockout or a plain Jane? The June issue of Inside Self-Storage magazine, our Design Issue & Showcase, is hitting the streets this week, highlighting some of the industry's most contemporary and eye-catching design treatments. See the fresh approach being used in the industry today and get ideas for improving your own look! ...
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05/15/2012

Share Your Best Advertising Pieces on Self-Storage Talk

Covering marketing in self-storage is by far my favorite part of writing about the industry. The nature of the business—people and companies needing extra space for all of their items—lends itself to creative, humorous and eye-catching advertising. Share your best pieces on Self-Storage Talk! ...
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05/04/2012

Boost Your Business Acumen With Inside Self-Storage Expo Videos

Video may have killed the radio star, but in the evolution of self-storage industry education, it could very well enhance your business acumen. For the first time in the 21-year history of the Inside Self-Storage World Expo, ISS is able to provide post-show, video access to select education sessions via the new Inside Self-Storage Store.
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05/01/2012

Log In to Self-Storage Talk Friday to Celebrate 5,000-Member Achievement, Cinco de Mayo

Self-Storage Talk, the industry's largest online community, officially surpassed 5,000 members on April 9, a major milestone in the website and community's growth. To celebrate, we're inviting all SST members (and interested guests) to be at their computers and logged in this Friday, May 4, at 5 p.m. ET. It's also a great opportunity to kick off the Cinco de Mayo weekend—because nothing signifies "5K" quite like a holiday on 5/5.
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04/20/2012

Serve the Earth, Serve Your Self-Storage Customers

How do you define customer service in your self-storage operation? Does it relate only to those actions that directly impact a tenant, or does it extend to community or even global stewardship? Sunday is Earth Day, and even if you're not actively recognizing the event at your self-storage facilities, your business can serve its existing and future customers by doing its part for the planet.
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