|ISS Expo Blog|
Rubbin' Elbows in Reno!
How do you make the most of these valuable networking connections while at the show? Here are some helpful suggestions from a seasoned veteran of the tradeshow world.
Networking with fellow attendees and speakers:
Attend the seminar program, arriving early to sessions and lingering at the end. People who choose the same seminar topics likely have business needs and interests similar to your own.
Invite somebody sitting next to you in a seminar to have lunch. No meal at a tradeshow should ever be eaten alone! This new contact can be a valuable source of business information and support for years to come—and you can be the same for him.
Carry plenty of business cards, and always have a pen handy to make notes on the back.
Attend the Buyers & Sellers Meeting (Friday, July 21, 8-9:30 a.m.) to find out which properties are available in your area. Even if you’re not in the market to buy, it could be helpful to know why others are looking to sell and to meet local operators.
Networking with presenters:
Don’t be afraid to introduce yourself to the speaker at the end of a seminar and ask a few questions. If you miss your chance at the end of a session, many of the presenters can be found in the expo hall during exhibit hours. You can also rub elbows with speakers during Friday’s Roundtable Discussions (Friday, July 21, 11:30 a.m. - 1 p.m.).
Networking with vendors:
Review the exhibitor list prior to the show. Decide which products and services you most want to research, and plan to visit those vendors first. Better yet, call those companies and set up an appointment in advance. You can walk the rest of the floor after your most important goals have been met. Be prepared to gather as much literature as possible (you can sort through it later).
Ask a vendor to meet you at the beginning of the ISS Cocktail Reception (Thursday, July 20, 5-6:30 p.m.). If you’re talking with a general contractor, chances are you’ll also end up meeting an architect, humidity-control expert or security vendor who may also be able to assist you.
Again, carry plenty of business cards and a pen to make notes.
Take a few moments after the first day of exhibits to jot down lingering questions. On day two, revisit those vendors. They’ll be more than happy to speak with you again.
Finally, bring your clubs and participate in the ISS Golf Classic at LakeRidge Golf Course, sponsored by DBCi (one of our vendors, of course!).
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