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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.

Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,

Boost Your Business Acumen With Inside Self-Storage Expo Videos

By Teri Lanza Comments

Tony Jones***A guest installment by ISS Online Content Editor Tony Jones

Video may have killed the radio star, but in the evolution of self-storage industry education, it could very well enhance your business acumen. For the first time in the 21-year history of the Inside Self-Storage World Expo, ISS is able to provide post-show, video access to select education sessions via the new Inside Self-Storage Store.

ISS is proud to bring you 16 On-Demand Expo Education videos filmed during the ISS Expo. The videos cover the full range of education-track topics offered during the show, from legal issues, feasibility and insurance to marketing, customer service and technology. Self-storage owners, managers and investors who may not have been able to attend the expo or visit all of the sessions they wanted during the show now have the opportunity to view key sessions they may have missed. Others may find the videos a helpful refresher on important topics, even if they attended the sessions during the show.

Thirteen of the videos run under an hour, while three sessions (including two mini clinics) run between 90 minutes and two hours. An introductory preview can be viewed for each video.

One of the advantages the videos offer is the ability to view them repeatedly, pause during playback (in case you’re taking notes) and fast forward and rewind to important segments. Each video is also synched with the presentation slides used by the speaker, when applicable. Once a video is purchased, it is housed permanently in your “My On-Demand Library” and can be accessed as often as you like, anywhere you have an Internet connection and from any connected computer or mobile device.

The ability to access industry education has never been easier. Staying abreast of the latest self-storage trends and business ideas is about more than professional development; it is about wanting to implement best practices at your facilities to build a better business.

Some education videos that may be of particular interest include:

A View From the Top: Self-Storage Leaders Discuss Operational Challenges in 2012
During the expo’s opening session, Jim Chiswell, president of Chiswell & Associates LLC, moderated a panel of representatives from some of the industry's largest and most successful self-storage companies as they shared perspectives on the operational challenges faced by all industry operators, large and small.

Self-Storage State of the Industry 2012
Led by Charles Ray Wilson, founder of Self Storage Data Services Inc., and Christian Sonne, executive managing director of Cushman & Wakefield’s Self Storage Industry Group, this session provides an overview of current market conditions and trends for the U.S. self-storage market.

I Can Get in Trouble for That? Common Legal Pitfalls for Self-Storage Operators
The popularity of self-storage shows on reality TV has created greater legal risk for self-storage operators. Led by industry legal expert Jeffrey Greenberger, a partner with Katz Greenberger & Norton LLP, this informative session covers operational mistakes that can lead to litigation.

Power Marketing: A Mini Clinic for Self-Storage Operators
During this fast-paced, two-hour session, Tom Litton, president of Litton Property Management Inc., leads you through 100 new and innovative marketing tips that are low in cost and effective to implement. Litton analyzes the most current self-storage marketing trends and provides information you can immediately implement in your operating business.

Mastering the Art of Self-Storage Collections
The professional self-storage manager has two primary responsibilities: to rent space and collect rent. During this session, Bob Copper, owner of Self Storage 101, focuses on the skills a manager needs to master the art of collections.

Those five videos are just a small sampling of what is available. I encourage you to peruse the summaries of all 16 On-Demand Expo Education videos to find the sessions that are most beneficial to you and your business. As always, if there are specific topics, business services or market intelligence that you would like to see included in the ISS Store’s inventory, please let us know, and we’ll see what we can do to develop and deliver those resources to you.


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