This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.

Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,

Self-Storage Operators Weigh In On the Right Way to Wish Others Well This Holiday Season

By Amy Campbell Comments
Posted in Blogs

It seems the tide may be turning when it comes to being politically correct this season. As the holiday season officially kicks off this week with Thanksgiving, retailers are gearing up for shoppers. But rather than calling it the “holiday season,” “holiday shopping,” or even saying “season greetings,” many stores are inserting the word “Christmas” into their marketing verbiage.

According to an article on this week, many big-name stores—including Wal-Mart, Lowe’s and Target—have thrown out PC-holiday verbiage in favor of Santa Claus, Christmas trees and holiday carols. It’s a transition that has actually been happening for a few years, according to the National Retail Federation.

And while the NRF notes retailers are cognizant of not alienating any consumers, a recent study found 91 percent of consumers will celebrate Christmas, compared with 5 percent for Hanukkah and 2 percent for Kwanzaa.

Throwing out the traditional “Happy Holidays” in favor of “Merry Christmas” is a touchy subject. While it’s true most shoppers—and self-storage tenants—do celebrate Christmas over other religious holidays, it’s probably not a good idea to assume this by voicing a Merry Christmas to the next person who walks into your office.

I recently asked Self-Storage Talk members their thoughts on the Merry Christmas versus Happy Holidays debate. I also asked how they handle holiday decorations. Are Christmas trees favored or do operators stick with generic lights-and-snowflakes themes? (I chose to keep the commercialization of the holidays out of this discussion.)

SST member Ralph87gn says his tenants—many from around the world—have never taken offense to his “Merry Christmas” sentiments.

AirportSuper Storage had a similar comment and added the staff goes crazy with decorations. “Our property looks like Christmas threw up on it! We REALLY get into the spirit.” Airport even added a cute photo of the facility’s golf cart decked out in holiday cheer.

Member palmettostorageFC admits to sticking to a general Happy Holidays and keeping the facility office decorated with a “winter” theme.

What’s your take on wishing others well during the holiday season? Is it acceptable to say “Merry Christmas,” or should self-storage operators stick with the generic “Happy Holidays”? Are Santas and Christmas trees all in good fun or potential offenders to those who don’t celebrate the Christmas holiday. Post a comment below or join this discussion on Self-Storage Talk.


comments powered by Disqus