There may be no free lunch, but there are some freebies in life—if you’re willing to do a little work to get them. Case in point: a new book, Street-Smart Advertising: How to Win the Battle of the Buzz by Margo Berman, shows you how to use today’s online resources for your marketing. In an article in the South Florida Business Journal, Berman gives examples, such as keeping a blog on your website, e-mailing customers regularly or even writing for others on the Web. Berman’s website also has samples of clever marketing campaigns.
 
The key to any marketing, she says, is to be remembered. How do you do that? By engaging your audience, Berman says. Here are some other good articles on marketing from the ISS archives: 

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