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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
02/12/2010

Inside Self-Storage World Expo in Las Vegas: A Chance to Escape Murphy’s Law

By Amy Campbell
While struggling through a rough day as a self-storage manager, Blogger Gina Six Kudo counts down the days until the Inside Self-Storage World Expo.
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02/10/2010

Create an SST Forum Poll, Learn About Your Industry Mates

By Amy Campbell
Using the Self-Storage Talk polls forum is a simple way to get feedback from people working in the self-storage business. Here are some of the benefits and how to do it.
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02/08/2010

Do I Have Enough Insurance?

By Amy Campbell
My auto insurance is up for renewal next month so I’ve solicited a few free quotes from other insurance companies to ensure I’m getting the most I can from my current insurer. Most of these quotes can be completed online with instant information, which sure beats calling an agent and waiting hours—sometimes a day—for a quote. However, I do miss the personalization you ...
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02/05/2010

From Whence Comes the Self-Storage Love?

By Amy Campbell
I just received an e-mail promotion for a five-pound gummy bear. That's right ... a ginormous piece of gummy candy. "Over one thousand times larger than a regular gummy bear," the ad reads. "The world's largest gummy bear! Bigger than a football!" A great Valentine's Gift, the e-mail claims. The sugary monstrosity tops out at a whopping 12,600 calories and measures 9 inches tall. And if that's ...
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02/03/2010

Take Your Comments to the Forum

By Amy Campbell
One of the benefits of online media is that as soon as stories are posted, readers or viewers have the instant ability to post comments. In fact, comment streams on stories can become stories in themselves, as the reader feedback can span several pages (or seconds of scrolling) while spirited discussions ensue.However, those who want to comment on content on the Inside Self-Storage website ...
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02/01/2010

Is Twitter Twittering Out?

By Amy Campbell
Self-Storage Talk members call Twitter a passing fad and don't see much marketing value in the social media outlet. However, one member points out that perhaps the self-storage industry isn't using social media marketing to its full potential.
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01/29/2010

New Seminars Added to ISS Expo Las Vegas

By Amy Campbell
When we were kids, my brother and I used to haggle with my mother in the grocery store over cereal. She would propose to buy something wholesome like Cheerios or Life, and we would argue for whatever sugary creation boasted the best prize inside the box. Smart marketers know the value of the lagniappe, especially when it's something truly valuable like a Flinstones coin purse, bicycle license ...
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