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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.

Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,

Making Friends With Millennials, Your Next Big Self-Storage Market

By Teri Lanza
Millennials have now surpassed Baby Boomers as the largest living generation. Why should self-storage operators care? Because they represent a huge target market for your business! That said, you have to know how to successfully reach and communicate with this group and convince them to rent with you. Here are some resources to teach you how.
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Social Media in the Digital Age: Why It’s Worth Every Self-Storage Operator’s Time

By Chuck G
Self-storage operators who aren't active on social media are missing a golden opportunity to connect with new and existing customers. Learn which platform is the best for those new to social media and how to make a lasting impression.
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Mastering Self-Storage Fundamentals Creates Muscle Memory for Your Brain

By Tony Jones
While it’s natural to want to gloss over stories or skip conference sessions covering topics on which you believe you have sufficient knowledge, it’s also important to force yourself to resist this temptation on occasion. The reason is the difference between proficiency and mastery. Staying informed and reviewing self-storage fundamentals creates muscle memory for your brain.
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Acing Your Next Self-Storage Job Interview

By Amy Campbell
For most of us, a job interview is an anxiety-ridden, frightening event. But it doesn't have to be. Self-storage professionals who are seeking new opportunities need two things: a preparation plan and a healthy does of confidence. Follow this advice to ace your next job interview.
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Policy vs. Compassion: The Hard Choices Faced by Self-Storage Managers

By Teri Lanza
Self-storage managers often face tough choices in their dealings with customers between following corporate policy and offering compassion. While you can positively impact people’s lives with empathy, what sometimes seems like the more sympathetic choice could cause more pain down the line, particularly in the case of a deceased tenant and his loved ones. When choosing the right path, it’s best to consider the long-term effects of your actions, not just the immediate emotions involved.  ...
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Self-Storage Managers Can Positively Impact Customer Lives Through Empathy

By Stephanie Tharpe
Customers often turn to self-storage because they are going through a major life event, such as death, divorce or moving. Guest blogger Stephanie Tharpe of A+ Storage of Tennessee, demonstrates how showing kindness and empathy can make a positive impact in their customer experience.
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Stepping Outside Your Self-Storage Comfort Zone Can Lead to a Familiar Place

By Tony Jones
There is comfort in the familiar. Even brave self-storage entrepreneurs can find it disconcerting to drive business in new directions. Sometimes, though, blindly navigating the labyrinth of the unknown leads you to an unexpectedly familiar and comfortable place, as I learned on my recent trip to Barcelona, Spain.
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