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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
11/10/2016

Policy vs. Compassion: The Hard Choices Faced by Self-Storage Managers

By Teri Lanza
Self-storage managers often face tough choices in their dealings with customers between following corporate policy and offering compassion. While you can positively impact people’s lives with empathy, what sometimes seems like the more sympathetic choice could cause more pain down the line, particularly in the case of a deceased tenant and his loved ones. When choosing the right path, it’s best to consider the long-term effects of your actions, not just the immediate emotions involved.  ...
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11/03/2016

Self-Storage Managers Can Positively Impact Customer Lives Through Empathy

By Stephanie Tharpe
Customers often turn to self-storage because they are going through a major life event, such as death, divorce or moving. Guest blogger Stephanie Tharpe of A+ Storage of Tennessee, demonstrates how showing kindness and empathy can make a positive impact in their customer experience.
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10/28/2016

Stepping Outside Your Self-Storage Comfort Zone Can Lead to a Familiar Place

By Tony Jones
There is comfort in the familiar. Even brave self-storage entrepreneurs can find it disconcerting to drive business in new directions. Sometimes, though, blindly navigating the labyrinth of the unknown leads you to an unexpectedly familiar and comfortable place, as I learned on my recent trip to Barcelona, Spain.
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10/20/2016

Body Talk: What Are You ‘Saying’ to Your Self-Storage Customers?

By Amy Campbell
Developing an awareness about body language can help self-storage operators better understand their customers and communicate more effectively. If you’re clueless about body language—reading or presenting it—it’s worth the time to learn about it.
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10/06/2016

Acts of Social Good = Profit for Self-Storage Operators

By Emily Turner
Partnering with a charity is a great way for self-storage operators to give back to their community and help others. It can also provide unique networking opportunities as new customers hear about the brand through word-of-mouth and local press coverage. Here's a look at how you can partner with a nonprofit, help your community and entice new customers.   ...
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10/03/2016

Oh the Horror! ISS Store Adds ‘Self Storage’ Fiction Novel

By Tony Jones
There’s no denying that self-storage has crept into pop-culture consciousness. As such, the ISS Store has selected a horror novel by “Walking Dead” author Jay Bonansinga as its first non-business-related product for sale. Set inside a storage unit, “Self Storage” is a tale about a heroin addict and his son who are forced to face demons real and imagined.
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09/22/2016

Assessing the Health of Your Self-Storage Business

By Ben Vestal
As long as the phone keeps ringing and units are rented, you may think your self-storage business is fine. However, a facility checkup is a crucial exercise you should undertake to ensure a healthy future for your business.
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