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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
04/21/2016

Building an Online Self-Storage Marketplace

By Amy Campbell
There are several ways self-storage operators can turn their websites into a revenue-generating machine beyond simply attracting new tenants. Two of the easiest are to offer online reservations and customer billpay.   ...
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04/07/2016

Master These 3 Business Areas to Ensure Long-Term Self-Storage Success

By Guest
Every U.S. business startup has a 50 percent chance of survival in the first five years, including self-storage. Guest blogger Mark Helm, a commercial real estate agent and self-storage investor, says the key to ensuring long-term success is creating strategic and efficient systems in operations, sales and finance.
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03/31/2016

Resisting an Analytical Approach to Self-Storage Pricing May Be Futile

By Tony Jones
Figuring out how to price products and services can be a real challenge. Self-storage operators must dodge the trap of commoditization while considering local competition, demographics, unit size, customer length of stay and other factors in their quest to hone in on optimal price points. While the thought of an analytical approach may make you bristle, a thoughtful, strategic approach can help generate substantial increases in profit.
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03/24/2016

Providing Online Resources for Your Self-Storage Customers

By Guest
Competing with large self-storage companies when you’re a small fish means you have to ensure your online presence is in check. Providing customers with all the resources they may need during their time with your facility will certify your validity as a provider. Learn where to put these resources, what they should be and how to gather them.
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03/17/2016

The ‘Face’ of Your Self-Storage Operation: Managers With Piercings, Tattoos and Colorful Hair

By Amy Campbell
Tattoos and face piercings are becoming more commonplace in the workforce, particularly in retail settings such as self-storage. Regardless of your personal views, your business should have a policy on body adornments, dress code and even hair color. Here are some things to consider.
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03/11/2016

The Ache of Adjustment: Facing a Self-Storage Job Change

By Teri Lanza
Change can be tough. The degree of discomfort it causes has a lot to do with whether it happens by choice. We all face difficult decisions at some point during our career. If you’re facing a change in your self-storage position or staff, whether by preference or necessity, you owe it to yourself to be well-informed about your options.
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03/03/2016

Background Screening Tips for Hiring the Right Self-Storage Manager

By Guest
The multi-faceted nature of a self-storage manager’s job responsibilities means those who are responsible for hiring should know as much as they can about potential employees. Guest blogger Paul Gerber of Application Research Inc. offers tips on the types of background checks that should be conducted for particular job functions.
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