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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
09/05/2013

Full Disclosure: Self-Storage Customer Service Should Begin With Honesty

By Amy Campbell
For first-time tenants, renting a self-storage unit can be a daunting task. Guest blogger Molly Bilker provides some customer-service perspective based on her experience as a college student renting a unit to store items for the summer. Many of her frustrations could have been avoided, she says, if the self-storage operator had been more honest and upfront.
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08/29/2013

The Health of Your Self-Storage Facility Relies on Economic Occupancy

By Teri Lanza
A common mistake some self-storage owners and managers make regarding the health of their facilities is relying too heavily on physical occupancy. Guest blogger Carol Mixon-Krendl, owner of SkilCheck Inc., says unit occupancy rates can be misleading and that a better way to maximize the health of a self-storage property is by understanding its economic occupancy.
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08/23/2013

Has the Next Self-Storage Building Boom Already Begun?

By Teri Lanza
While no one has predicted that the next self-storage building boom will approach the fever pitch of new builds during the 1990s, numerous indicators suggest operators and new investors are currently bullish on development through ground-up construction and facility expansion. The next boom may already have begun.
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08/22/2013

Be Prepared for When the Media Comes Knocking at Your Self-Storage Door

By Amy Campbell
The recent discovery of a body in a self-storage unit in California is a great example of how not to act when the press comes to your door. Self-storage owners and managers should be prepared in advance in case they ever find themselves in a similar situation.
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08/15/2013

Long Beards = Marketing Gold: Branding Tactics for Self-Storage Operators Courtesy of ‘Duck Dynasty’

By Amy Campbell
When it comes to marketing, self-storage operators should take a cue from the "Duck Dynasty" family, who've turned a little show about building a duck call into a revenue-generating machine.
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08/09/2013

Expand Your Self-Storage Brand, Work Your Business Expansion Plan

By Teri Lanza
When people talk about expanding a business brand, they're referring to a company's ability to permeate a marketplace with knowledge of its reputation, products and services. In the case of self-storage, brand extension often includes the addition of physical buildings. Where is your brand popping up on the map? These resources will help you plan and design facilities, create project timelines, identify key tasks and more. You'll even get a sneak peek at expansion plans for some of the industry's top operators.
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08/02/2013

Business Users, Residential Challenges Spur U.K. Self-Storage Growth

By Amy Campbell
It took nearly a decade before the concept of self-storage caught on in the United Kingdom but the British market now has more facilities than all of its European Union cousins combined. Guest blogger David Greenwood, CEO of Boxload, says the growth has been spurred by business customers and storage challenges experienced by residential consumers.
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