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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
06/19/2014

Empty UK Farm Buildings May Be Ripe for Self-Storage Conversions

By Guest
With hundreds of former farm buildings sitting empty in the United Kingdom, guest blogger Roger Moore says market conditions are ripe for operators to consider them for self-storage. Moore’s company, Morespace Storage, operates out of buildings on the site of a former arable farm in Cambridgeshire, England, and he provides insight to why these conversion projects can be successful.
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06/19/2014

Building a Successful Self-Storage Blog

By Amy Campbell
There's no doubt adding a blog to your self-storage website will take time and effort. But can it actually benefit your business? There’s evidence that shows it will, and there are dozens of operators who are doing it successfully. Read on to find out how to build a better blog.
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06/12/2014

Self-Storage Experts, Seize Your Chance to Demonstrate Market Leadership ... Speak at ISS Expo 2015!

By Teri Lanza
The diffusion of quality content is key in a company’s campaign to reach its audience, create customer engagement, earn brand loyalty and position itself as a business leader. In the self-storage industry, there’s no better way to demonstrate expertise and market dominance than to be featured as a speaker on the ISS Expo education program. The call for speakers has been made! Are you up to the task? Submit a proposal and find out.  ...
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06/05/2014

Are Your Self-Storage Rents Keeping Pace With Reality?

By Guest
A small rental-rate increase of just 3 percent for all your self-storage tenants can make a huge difference to your facility's profit margin. The author offers a detailed example of the direct relationship between rental rates and business value.
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05/30/2014

Optimize the Customer Experience by Thinking Like a Self-Storage Retailer

By Tony Jones
The self-storage industry may have grown from an industrial frame of mind, but moving forward, storage operators should increasingly ramp up the retail aspects of their business. Thinking like a specialty retailer is much different than simply providing storage space. Providing rented space may be the core act of your operation, but it should not define the totality of your service value.
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05/23/2014

Improving Self-Storage Customer Acquisition: Can They Hear You Online?

By Guest
In today’s connected world, consumers have myriad ways of accessing information and are bombarded by thousands of marketing messages every day. In this first installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says self-storage operators must evolve alongside technology and consumer behavior, beginning with their website.
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05/15/2014

Motel Self-Storage: Keeping Tenants From ‘Checking In’ Permanently

By Amy Campbell
Living in a self-storage unit is not just illegal, but can be seriously unsafe for the tenant camping out, other customers and the facility’s staff. Operators who look the other way—even out of kindness—are setting themselves up for serious problems and even liability. Here's how to keep your facility from becoming the local "motel." ...
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