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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
04/24/2014

Your Self-Storage Business Is Talking … Are You Listening?

By Tony Jones
The ability to listen to customer and employee needs is critical to business success. How well self-storage operators hear tenants or potential customers and staff can make the difference between a thriving workplace and a dysfunctional one. The art of listening well is a top-down proposition when it comes to business management and a ground-up philosophy central to effective customer service.
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04/17/2014

Go Beyond Page Rank to Measure the Online-Marketing Success of Your Self-Storage Business

By Guest
Self-storage operators are not alone when it comes to getting caught up in search engine rankings, but guest blogger Nick Bilava of Storage.com warns that while search engine optimization can definitely bring positive results, page ranking shouldn’t be the sole determination for success when it comes to online marketing.
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04/17/2014

When the Unexpected Happens: Lessons From the Kiwi Self Storage Fire

By Amy Campbell
The fire at Kiwi Self Storage in New Zealand has provided an excellent lesson on the right way to handle an unexpected event. Here's a look at why the self-storage operator has excelled at crisis management, and explore why their tenants might think otherwise.
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04/11/2014

Looking at the Storage Business Through Fresh Eyes

By Teri Lanza
Once you're accustomed to a thing, it's difficult to see it from the perspective of the uninitiated. You might try to see it through fresh eyes, but the experience is irrevocably altered by your history. Last week's expo, with a large attendance of industry neophytes, was an eye-opener, as we listened to their impressions and observations of the storage business. Now we've launched an event in New York City that will be a first-time experience for all of us. Can we deliver all the information new investors and developers crave? ...
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04/03/2014

Old Barn Self Storage Shares Lessons on Meeting Customer Needs

By Guest
By reaching out to schools, nonprofit organizations and other community groups in creative ways, self-storage operators can bring in people who might not otherwise know their business or see the facility. Here’s how.
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03/28/2014

Your GPS Guide to Customer-Service Education at ISS Expo

By Tony Jones
While there is one ISS Expo education session solely devoted to customer service issues, there are other presentations that touch on key aspects of service and customer engagement that should prove beneficial to your business operation. If you’re attending the expo with customer-service concerns, let this blog serve as your GPS guide.
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03/20/2014

6 Key Components to Improving Your Self-Storage SEO

By Guest
If the performance of your self-storage website has been lackluster and customers seem to be having trouble locating you online, you may be missing some key components to effective search engine optimization. Guest blogger Derek Whitney of Lackland Self Storage offers six key components to improving the search rankings within your target market.
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