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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
11/27/2014

Using Self-Reflection to Improve Self-Storage Customer Service

By Tony Jones
The most difficult customers can make work challenging, creating unexpected or unreasonable hoops to jump through and testing one’s patience and boundaries of decorum. Lately, I’ve used negative instances we’ve experienced in the Inside Self-Storage Store to reflect on my own behavior as a customer. The exercise not only has made me a nicer customer to deal with, it’s improved my customer-service skills.
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11/21/2014

Unwrap Your Self-Storage Holiday Plans: Decorating, Marketing and Community Outreach Possibilities

By Amy Campbell
If you haven’t started your holiday decorating, marketing and community outreach now’s the time! The season is the perfect backdrop to show your community that you are a retailer, not just a place to store stuff. Here are some ideas to get you started.  ...
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11/14/2014

Inside Self-Storage World Expo 2015: Don't Miss the Early Black Friday Sale

By Teri Lanza
We’re taking a page out of the retailer’s playbook! I’m pleased to announce our early Black Friday sale for the 2015 Inside Self-Storage World Expo. From now through Nov. 30, you can purchase an Education Package for the industry’s largest, most comprehensive conference and tradeshow for only $349. That’s more than $200 off the full price, and more than $50 off our early-bird rate. It’s by far the best price you’re going to see on this package—ever—and it’s only available for this limited time. Learn how to get your deal! ...
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11/06/2014

Designing Your Self-Storage Website With Customers in Mind

By Guest
When it comes to your self-storage facility’s website, it’s important to understand why your customers are using your website. If you know this, you can cater its design and function to fit the way it’s most likely to be used.
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10/30/2014

Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?

By Tony Jones
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how search engines use these channels to boost or suppress a storage facility’s search rankings, and the prospect of navigating through the muck without severely soiling one’s shoes gets murky.
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10/23/2014

Self-Storage Operators Can Make Money by Helping Business Customers Save It

By Guest
Tight budgets have taught small businesses to be more resourceful and played a role in self-storage becoming a popular choice for inventory and document storage as well as a viable alternative for inexpensive office space. Guest blogger Evita Williams discusses selling points operators may want to consider when targeting commercial customers.
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10/16/2014

Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators

By Amy Campbell
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
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