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ISS Blog RSS

The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
07/24/2014

Improving Self-Storage Customer Acquisition Through Web Content

By Guest
The content on your self-storage website is a frontline opportunity to engage users and convince potential customers to store their belongings with you. In his second installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says great blog content can help with online search rankings but needs to work alongside other efforts.
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07/17/2014

The Benefits of Converting Your Self-Storage Customers to Automatic Bill Pay

By Amy Campbell
Offering automatic bill pay to self-storage customers can help alleviate many of the less appealing parts of running a self-storage business—namely late payments, collection calls and lien sales. Here's how to get tenants on board.   ...
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07/11/2014

Lots of Irons at the Self-Storage Fire: Tools in Craft at ISS

By Teri Lanza
The venerable profession of blacksmithing is recalled in many popular modern expressions such as “strike while the iron is hot,” “too many irons in the fire,” and “that has a nice ring to it.” Though people often use the phrase “irons in the fire” to insinuate one has bitten off more than he can chew, it can also simply mean you have a lot of projects going on at once. Read about all the “hot stuff” ISS has going on this summer, and how you can use these freshly forged tools to your advantage.
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07/03/2014

Self-Storage Website Design: Going Beyond the Aesthetics to Be a 24/7 Sales Tool

By Guest
A website can be a very strong marketing tool for self-storage operators, but it has to do more than just look good. Here are some ways to look past your website's initial appearance and make it a 24/7 sales tool.
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06/27/2014

Tailor Your Self-Storage Service to Individual Customers

By Tony Jones
The more you can make customers feel like they have an ongoing, positive relationship with your self-storage business, the more opportunities you create to establish brand loyalty and drive referrals. The core principle here is strategically applying personalization to your marketing, customer service and sales efforts.
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06/19/2014

Empty UK Farm Buildings May Be Ripe for Self-Storage Conversions

By Guest
With hundreds of former farm buildings sitting empty in the United Kingdom, guest blogger Roger Moore says market conditions are ripe for operators to consider them for self-storage. Moore’s company, Morespace Storage, operates out of buildings on the site of a former arable farm in Cambridgeshire, England, and he provides insight to why these conversion projects can be successful.
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06/19/2014

Building a Successful Self-Storage Blog

By Amy Campbell
There's no doubt adding a blog to your self-storage website will take time and effort. But can it actually benefit your business? There’s evidence that shows it will, and there are dozens of operators who are doing it successfully. Read on to find out how to build a better blog.
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