This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
ISS Blog RSS

The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
10/16/2014

Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators

By Amy Campbell
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
More  |  Comment(s) 

10/09/2014

Valet-Style Storage: Is It Serious Competition for Self-Storage Operations?

By Teri Lanza
“Valet-style” or “bin-based” storage services have been popping up in markets around the globe. How do—and should—traditional self-storage operators feel about this offering? Is it true competition for our industry? How will this niche business affect self-storage moving forward? People want to know, and you can help us get answers. Our new website poll is a start.
More  |  Comment(s) 

10/02/2014

Mastering Social SEO: Tips for Self-Storage Operators

By Guest
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to master it.   ...
More  |  Comment(s) 

09/26/2014

Making the Right Call on Self-Storage Business Accountability

By Tony Jones
Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way toward building customer loyalty. Admitting fault when warranted and demonstrating accountability is sometimes a necessary but valuable part of meaningful customer service.
More  |  Comment(s) 

09/18/2014

5 Building Blocks to Quickly Increase Self-Storage Rentals

By Guest
Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.
More  |  Comment(s) 

09/18/2014

Are You Wild and Crazy About Your Self-Storage Marketing?

By Amy Campbell
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy!  ...
More  |  Comment(s) 

09/10/2014

Self-Storage Developers Conference Moves to Online Platform

By Teri Lanza
Travel can be exciting ... or a real drag. Now logistics won't impede your chance to learn about self-storage development, including feasibility, finance, ground-up construction, conversions, renovations and more. The formerly live Developers Conference scheduled for Chicago has been converted to a universal online platform that will allow owners and investors to participate from any location with an Internet connection. No travel hassle—and there are perks! ...
More  |  Comment(s)