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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
08/23/2017

Your Access-Control Checklist: The Best Products to Secure Your Self-Storage Facility

By Christine DeBord
There are several access-control products available to self-storage operators today, and knowing which to choose can be difficult. This checklist will help you cultivate the perfect security solution for your new site, or assist in the expansion or retrofit of an existing one.
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08/17/2017

Combating Computer Viruses and Hackers: Keeping Your Self-Storage Data Safe

By Amy Campbell
When it comes to data breaches, every company is vulnerable, including self-storage businesses. Follow this advice to keep your facility and tenants' sensitive information safe from cyberattacks.
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08/11/2017

3 Steps to Identifying Your Self-Storage Facility’s Target Market

By Melissa Stiles
Although there may be a point in everyone’s life when they need self-storage, “everyone” should not be your target market. People in transition are our broad target, but for the best return on your marketing dollars, it’s essential to identify a market specific to your business. These three steps can help ensure your efforts are geared toward the correct audience for the best return on investment.
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08/03/2017

How the Revelation of Online Self-Storage Auctions Impacted a One-Time Skeptic

By Lonnie Bickford
Self-storage owner Lonnie Bickford found hosting live auctions to be problematic and inefficient. Though he initially doubted the benefits of online auctions, the success of his first online lien sale was a revelation and eventually led him to found StorageAuctions.com. In this guest blog, he recounts his experience and shares insight to how moving auctions online can benefit other owners.
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07/27/2017

Volatility Can Irreparably Harm Your Self-Storage Operation

By Tony Jones
The customer may not always be right, but even during instances when a tenant or prospect is out of line or completely off the rails, maintaining decorum and civility should be your first line of defense. When it comes to customer service and business-reputation management, volatility can do irreparable damage to your self-storage operation.
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07/21/2017

Back-to-School Charity Drives: How Your Self-Storage Facility Can Participate

By Amy Campbell
Self-storage operators who are looking to become more involved in their communities should consider the back-to-school rush a golden opportunity. Now's the time to launch a school-supply drive or find other ways to support the kids headed back to the classrooms.
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07/14/2017

Blending Into the Backdrop: Upscale Design Leads to Self-Storage Success

By Mark Sullivan
Once viewed as an eyesore and unwelcome by communities, self-storage facilities are now being embraced and considered an asset. Here’s why upscale design can lead to property success.
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