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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.

Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,

Should Self-Storage Operators Muddy Their Boots With Yelp and Other Social Media?

By Tony Jones
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how search engines use these channels to boost or suppress a storage facility’s search rankings, and the prospect of navigating through the muck without severely soiling one’s shoes gets murky.
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Self-Storage Operators Can Make Money by Helping Business Customers Save It

By Guest
Tight budgets have taught small businesses to be more resourceful and played a role in self-storage becoming a popular choice for inventory and document storage as well as a viable alternative for inexpensive office space. Guest blogger Evita Williams discusses selling points operators may want to consider when targeting commercial customers.
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Frighteningly Good Marketing: ‘Tricks’ and ‘Treats’ for Self-Storage Operators

By Amy Campbell
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
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Valet-Style Storage: Is It Serious Competition for Self-Storage Operations?

By Teri Lanza
“Valet-style” or “bin-based” storage services have been popping up in markets around the globe. How do—and should—traditional self-storage operators feel about this offering? Is it true competition for our industry? How will this niche business affect self-storage moving forward? People want to know, and you can help us get answers. Our new website poll is a start.
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Mastering Social SEO: Tips for Self-Storage Operators

By Guest
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to master it.   ...
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Making the Right Call on Self-Storage Business Accountability

By Tony Jones
Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way toward building customer loyalty. Admitting fault when warranted and demonstrating accountability is sometimes a necessary but valuable part of meaningful customer service.
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5 Building Blocks to Quickly Increase Self-Storage Rentals

By Guest
Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.
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