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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
07/02/2015

Get in the Spotlight: Finding Media Opportunities for Your Self-Storage Facility

By Guest
Creating a brand and buzz around your self-storage facility can be difficult. However, thanks to the Internet and online publications, generating content and finding placement to spotlight your storage business is now easier than ever. By knowing some tools and tricks of the trade you’ll be able to find media exposure for your facility before you know it.
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06/25/2015

Time to Face the Inevitability of Self-Storage Mobile Marketing

By Tony Jones
If you haven’t given much thought to how mobile marketing could impact your self-storage business, you’re at risk of quickly falling behind competitors who may be capitalizing on a seismic shift in consumer demographics and behavior. Google’s new preference for mobile-friendly websites coincides with increases in mobile searches and click-throughs, while Millennials have become the most populous generation.
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06/18/2015

Support Fairness First: When Reviewing Self-Storage Employees, Impartiality Avoids Liability

By Amy Campbell
A recent lawsuit in which a former self-storage manager was awarded money for "improper firing" underscores the importance of carrying out regular, fair staff reviews. Here's some guidance on why employee evaluations are critical to your facility’s success and how conduct them.
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06/11/2015

The ISS ‘Best of Business’ Awards: What Do They Really Say About a Self-Storage Company?

By Teri Lanza
Inside Self-Storage has just launched its fifth annual “Best of Business” reader-choice poll in which industry professionals vote for their favorite suppliers in dozens of product and service categories. Each year, the final list includes repeat winners and newcomers to the market, but what does the award really say about each recipient? Some say it’s about quality, others that it’s a popularity contest. Here are some insights about the campaign and what it means for the industry.
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06/04/2015

Improving Click-Through Rate on Your Self-Storage Paid-Search Ads

By Guest
While you may not have to pay anything if your paid-search ads don’t receive any clicks, a poor click-through rate creates its own set of problems. Guest blogger Nick Bilava of Storage.com discusses why you should care about the click-through rate and offers tips on improving the effectiveness of your pay-per-click advertising campaigns.
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05/29/2015

What Does Your Signage Say About Your Self-Storage Business?

By Tony Jones
Your roadside signage is often the first thing tenants and prospective customers see when driving to or past your self-storage facility. What does it say about you and your business? The messaging you choose to display on your sign is an opportunity to put the personality of your operation on display, but the words and phrases you choose to communicate can create preconceived notions and perceptions about your business.
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05/21/2015

Misinformation About Self-Storage From Valet-Storage Company Makes Me Mad!

By Amy Campbell
Self-storage facilities are in scary neighborhoods, have long-term contracts and rate hikes, and jam-pack their customers’ stuff inside dirty, dusty storage units. Yeah, that's how a new valet-storage company describes traditional self-storage. Here's my rebuttal.
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