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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
07/31/2015

Is Your Self-Storage Business Name Causing Confusion in the Marketplace?

By Tony Jones
Great care should be taken when choosing a self-storage business name, not only to instantly convey the nature of your business and imply quality services but also to avoid confusion in the marketplace. The similarity of operator names competing within close proximity could become more problematic as consolidation churns and new players open facilities.
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07/23/2015

Self-Storage Curb Appeal: Look With Fresh Eyes and See Beyond the Street View

By Guest
Curb appeal is one of those intangible aspects of a self-storage operation that helps attract and retain potential customers. Here’s some advice on keeping your facility looking fresh.
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07/16/2015

When the Crazy Comes … Keeping Yourself and Your Self-Storage Tenants in Check

By Amy Campbell
Most self-storage operators have had at least one interaction with a tenant who's irrational, inappropriate or even dangerous. Some have even reacted poorly themselves in a heated moments. So how do you keep calm when faced with crazy? Here are some pointers on staying Zen, diffusing the situation and knowing when to call for backup.  ...
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07/09/2015

Amassing Stronger Data Through the Inside Self-Storage Top-Operators List Campaign

By Teri Lanza
This month we’re collecting data for our 2015 Top-Operators List, which will be published online in late summer. The annual list “showcases 100 of the industry’s most successful facility operators.” You hear this every year, but what does it really mean? Who gets on the list, how and why, and what information can you glean from its listings? Well, I’ll tell you, and it may not be quite what you think. We've also made some changes to the database this year. I'll tell you about those, too.
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07/02/2015

Get in the Spotlight: Finding Media Opportunities for Your Self-Storage Facility

By Guest
Creating a brand and buzz around your self-storage facility can be difficult. However, thanks to the Internet and online publications, generating content and finding placement to spotlight your storage business is now easier than ever. By knowing some tools and tricks of the trade you’ll be able to find media exposure for your facility before you know it.
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06/25/2015

Time to Face the Inevitability of Self-Storage Mobile Marketing

By Tony Jones
If you haven’t given much thought to how mobile marketing could impact your self-storage business, you’re at risk of quickly falling behind competitors who may be capitalizing on a seismic shift in consumer demographics and behavior. Google’s new preference for mobile-friendly websites coincides with increases in mobile searches and click-throughs, while Millennials have become the most populous generation.
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06/18/2015

Support Fairness First: When Reviewing Self-Storage Employees, Impartiality Avoids Liability

By Amy Campbell
A recent lawsuit in which a former self-storage manager was awarded money for "improper firing" underscores the importance of carrying out regular, fair staff reviews. Here's some guidance on why employee evaluations are critical to your facility’s success and how conduct them.
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