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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
05/06/2016

Flex Your Brain and Business Muscle With Education DVDs From the Inside Self-Storage Store

By Tony Jones
The ISS Expo covers so much ground in such little time, it’s nearly impossible to grasp the show in its entirety while you’re there. Fortunately, all 45 education sessions are available for DVD pre-order in the ISS Store, along with special track packages and larger discount bundles. Let video content from the expo build up the self-storage quadrant of your brain and propel your business forward.
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04/28/2016

5 Steps to Better Performance Reviews for Self-Storage Staff

By Guest
Self-storage employees who have a clear and written account of their performance have a genuine opportunity to correct their behavior and succeed in your organization. Here are five steps to writing and delivering this documentation.   ...
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04/22/2016

Operate Like a Champion after the ‘Greatest 4 Days in Self-Storage’

By Teri Lanza
Two weeks from tomorrow, folks across the nation will be giddy with anticipation of the Kentucky Derby, known as “the greatest two minutes in sports.” But before that, industry professionals will be participating in “the greatest four days in self-storage.” The ISS Expo is next week, and unlike with horse-racing, if you put your money down this event, it’s a sure bet! Here are some winning strategies to ensure you get the most out of the experience.
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04/21/2016

Building an Online Self-Storage Marketplace

By Amy Campbell
There are several ways self-storage operators can turn their websites into a revenue-generating machine beyond simply attracting new tenants. Two of the easiest are to offer online reservations and customer billpay.   ...
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04/07/2016

Master These 3 Business Areas to Ensure Long-Term Self-Storage Success

By Guest
Every U.S. business startup has a 50 percent chance of survival in the first five years, including self-storage. Guest blogger Mark Helm, a commercial real estate agent and self-storage investor, says the key to ensuring long-term success is creating strategic and efficient systems in operations, sales and finance.
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03/31/2016

Resisting an Analytical Approach to Self-Storage Pricing May Be Futile

By Tony Jones
Figuring out how to price products and services can be a real challenge. Self-storage operators must dodge the trap of commoditization while considering local competition, demographics, unit size, customer length of stay and other factors in their quest to hone in on optimal price points. While the thought of an analytical approach may make you bristle, a thoughtful, strategic approach can help generate substantial increases in profit.
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03/24/2016

Providing Online Resources for Your Self-Storage Customers

By Guest
Competing with large self-storage companies when you’re a small fish means you have to ensure your online presence is in check. Providing customers with all the resources they may need during their time with your facility will certify your validity as a provider. Learn where to put these resources, what they should be and how to gather them.
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