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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
04/17/2009

Storage Customer Gets Fired

By Amy Campbell
Wouldn't it be great if you could just "fire" your problematic tenants? Sadly, while you can reserve the right to refuse rental to a customer, it's difficult to get someone out once they're already in, especially your gripe has nothing to do with the payment of rent. But a self-storage manager in Fremont, Calif., was recently able to use a facility promotion to oust a ...
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04/15/2009

Communications Lost

By Amy Campbell
When Cochrane Self Storage in Morgan Hill, Calif., lost all communications with the outside world, general manager Gina Six Kudo went into action, reviewing the facility's communications plans.
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04/14/2009

Twitter Away

By Amy Campbell
With 7 million users on Twitter, the social network service can be a great way for self-storage owners and operators to market their facilities. They can post specials and unit sizes as they change daily, or let current tenants know what’s up.
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04/10/2009

The Power of Viral Media: Angry Customers Armed With New Weapons

By Amy Campbell
I want to begin this post by saying the intent of the story I'm about to share with you is not to assign blame or speculate on who may have done what wrong. The point is all of the rules have changed when it comes to word-of-mouth marketing, for good and bad. Anyone who manages, owns or otherwise operates a business—including self-storage—will have to take heed and create a plan for ...
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04/08/2009

Community Support and the Bottom Line

By Amy Campbell
Giving a free unit to a local charity is not only a gesture of goodwill, but can also lead to referrals, says Inside Self-Storage blogger Gina Six Kudo, general manager for Cochrane Self Storage.
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04/07/2009

Squashing Conficker

By Amy Campbell
Computers are an integral part of day-to-day self-storage operations. With Conficker and other computer viruses running amuck, you need to ensure your computer is protected.
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04/03/2009

Creating a Tenant Stimulus Plan

By Amy Campbell
Any business owner could take a tip from the new administration and think about creating a stimulus plan for customers. What better way to boost your personal economy? Whether you're a self-storage facility operator or a vendor related to the field, your primary concern should be getting and keeping customers. My husband manages Web development for a large cosmetics firm, and his marketing team ...
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