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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
05/28/2009

Seeking Self-Storage Knowledge

By Amy Campbell
Blogger Gina Six Kudo attends a Tom Litton seminar and learns a thing or two about self-storage. Get more education at the Inside Self-Storage World Expo in Washington, D.C., Oct. 5-8.
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05/26/2009

Here Comes the Sun

By Amy Campbell
Sovran Self Storage is considering adding solar power to its line of self-storage facilities. Many self-storage facilities are already embracing solar, generating their own power and even selling it back to power companies.
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05/22/2009

More Self-Storage on YouTube ... and on the Discount Bandwagon

By Amy Campbell
U-Store-It recently launched its all-new ad campaign that contains its first-ever TV advertising as well as radio spots to back them up. The big self-storage players are stepping up their marketing programs this summer, offering concessions to keep business alive. And there's no doubt there will be trickle-down effect as small, independent self-storage businesses scramble to ...
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05/21/2009

Facility Refurbishing: Making the Most of First Impressions

By Amy Campbell
Making a good first impression on the people driving by a self-storage facility is critical to drawing new customers. The ISS archives on facility refurbishing offer a wealth of information on making the most of those first impressions.
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05/19/2009

To Discount or Not to Discount

By Amy Campbell
Should self-storage managers discount rent to entice new customers? Blogger Gina Six Kudo weighs the pros and cons of this important subject.
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05/15/2009

Hats Off to Tom Litton, Self-Storage Marketer Extraordinaire

By Amy Campbell
The ultimate success of a seminar depends as much on the energy exchange between speaker and audience as on the quality of its content. If you have a knowledgeable, charismatic speaker, you’re bound to have an engaged, satisfied audience. If your presenter is flat, even the most powerful material will fall flat with him. I know this not only from having attended hundreds of seminars during ...
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05/11/2009

Disaster Recovery: Pogoda Thanks Industry for Its Support

By Amy Campbell
Maurice Pogoda is the president of Pogoda Cos. in Michigan. One of his facilities recently suffered a natural disaster. Below is his brief recount of the tale, including photos, and a thank you to the thoughtful industry that supported him with advice.
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