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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
05/25/2017

Master These Twitter Do’s and Don’ts to Benefit Your Self-Storage Business

By Chuck G
Using Twitter may be simple but leveraging it effectively for your self-storage business can be a challenge. Guest blogger Chuck G of iBid4Storage discusses key do’s and don’ts to up your tweet game while elevating the credibility of your operation.
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05/18/2017

Is it Time for a Makeover? Tips to Perk Up Your Self-Storage Property

By Amy Campbell
As competition heats up for self-storage operators, it's imperative your facility is in top-notch shape. Whether you’ve grown accustomed to overlooking the cracks in your asphalt or no longer notice the peeling paint on your building, it’s time to take a step back and evaluate your facility’s overall look. Be honest, would you rent a unit there? if the answer is no, it could be time for a makeover.   ...
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05/11/2017

3 Ways for Self-Storage Operators to Reduce Waste and Their Carbon Footprint

By Dani Nicole
Owning a self-storage facility can boost your entrepreneurial dreams, but it can also be taxing on the environment. As with any business, you have to manage waste efficiently to reduce your carbon footprint. Here are some tips help you reduce waste, protect the environment and make your business more attractive to potential customers.
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05/04/2017

2 Key Principles to Hire the Right Employee for Your Self-Storage Business

By Howard Stewart
Tired of hiring the wrong fit for your self-storage operation? Guest blogger Howard Stewart of Stewart Search Inc. discusses two key hiring principles employers should follow when trying to identify an ideal candidate for their organization.
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04/27/2017

Influencer Marketing Could Be a Self-Storage Referral Program on Steroids

By Tony Jones
The driving force behind marketing today is the ability to tell a compelling story through the lens of someone who has benefited from your business. Explore the new buzz of “influencer marketing” and see if it can be leveraged as a self-storage referral program on steroids.
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04/20/2017

Pretty as a Picture: A New Age in Self-Storage Design

By Amy Campbell
Self-storage design isn’t just evolving, it's entering a new age. Read how ISS is helping spread the word about fabulous designs and new materials as well as ways you can help us trample preconceived notions about what a self-storage facility should look like.
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04/06/2017

An Introduction to Raising Your Self-Storage Rental Rates

By Isaac Rothermel
Revenue management means thinking about how to maximize a self-storage facility’s rental rates while maintaining high occupancy levels. Follow this advice to build a solid plan to keep your rental rates in line with your specific market.
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