Smart Storage Concepts, a subsidiary of Smart Marketing Concepts Inc., has become the newest marketing partner to join the INSOMNIAC Self Storage Network (ISSN) from OpenTech Alliance Inc. The company has developed a real-time reservations engine self-storage operators can embed into their websites, allowing consumers to reserve units or make payments.

Smart Storage Concepts is also using the same reservation technology to power its new USavestorage.com portal, where independent self-storage operators can sign up to be the only facility in their area to be on the site.

Based in Phoenix, OpenTech is the developer of the INSOMNIAC line of self-stoage kiosks and the INSOMNIAC Live! call-center services.

Smart Storage Concepts is a provider of reservations technology and Internet-marketing strategies for small to mid-size self-storage operators. The collaborative partnership with OpenTech integrates the company's centralized reservations system with many of the industry’s property-management systems, providing real-time rate and revenue management, and allowing instant generation of customer confirmations. A showcase of the system is set up on the OpenTech website through June 30 so self-storage operators can test it.

ISSN was developed so self-storage operators can easily market their available inventory of empty units through third-party marketing companies on a secure, real-time network without requiring self-storage managers to spend hours keeping different systems updated with inventory and pricing changes. Consumers get a confirmed reservation or rental similar to the way they purchase an airline ticket on Orbitz.com or reserve a hotel room on Hotels.com.

When a consumer makes a reservation through the website of an ISSN marketing partner, it’s stored directly in the facility’s property-management software. OpenTech doesn’t currently charge a fee for self-storage operators to join the network, and an INSOMNIAC kiosk is not required.

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