Managing for Dollars: Getting Some Storage Muscle

Self-storage can be a lonely business. The industry is comprised of many owners and operators who have a single location or handful of stores. Frequently, the site manager works by himself or with a very small team, and he may only see the owner or supervisor a few times a month, if that. And as people with an entrepreneurial spirit, facility managers are more of an “I can figure it out myself ” personality type than one who asks for help.

So what happens when a situation arises and we really do need help? Where do we turn?

While storage is not a team sport, it certainly helps to take the team approach. Developing a network of contacts for various items that are common elements in the industry is really a must to running a successful business and staying on top of trends in the industry.

Your state association is a great place to begin developing those contacts. As a director for the Florida Self Storage Association, I often speak with owners, operators or managers who are struggling with a question or issue. We don’t always have the answers, but sometimes having a sounding board can help a caller achieve clarity. Other times, we can offer an idea or put the caller in touch with another member who can help him.

When people ask about the benefits of being part of the association, the first we point out is members’ ability to reach the right people at the right time for their immediate issues. The association is a conduit for those contacts.

Association membership is much like your gym membership: It works best when you use the resources and participate. You don’t get muscles by thinking about them. If you pay your gym dues but never lift a weight, you’re wasting your money. Likewise, if you participate in your state association—attend events, use the resources, stay informed)—you’ll get a greater benefit from your membership. Think of it as self-storage muscle. With a little training, you’ll be working at peak performance.