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10 Ways to Create Self-Storage Revenue With Rental Trucks

By CJ Steen Comments
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Target Commercial Tenants

In the self-storage industry, about 20 percent of tenants are businesses that use trucks daily. During slow rental periods, encourage these customers to rent your truck. Sometimes a contractor will need more than one vehicle, so this service can be beneficial to him. Plus, contractors and other commercial tenants tend to be long-term renters. You might even be able to create a custom service for these tenants to use your truck on a regular basis.

Capitalize on Move-Outs

Tenants who are vacating your property are also great candidates for truck rentals, as they have a need to move the contents of their storage units. When their lease comes to an end, simply ask if they need a truck to move out and offer to schedule it. You can price it at normal rental rates. Not only is the onsite delivery of the truck a great service, you’ll make additional revenue and continue to share your brand as they drive the truck to their new location.

Sell Ad Space

Your truck can pay for itself if you sell ad space on the back door. Offer it to local business partners at $100 per spot. You could make as much as $800 per month or more, depending on how many spaces you offer, which offsets your own monthly costs.

Create Staff Incentive

Truck rentals can be very profitable for any facility, large or small. However, the success of your program largely depends on staff. Managers need to maintain the truck, schedule its use, and promote it whenever and however possible. Consider offering extra pay for leasing the truck to people beyond new tenants. They’ll appreciate the additional income, and it’ll motivate them to be more enterprising. Renting out the truck beyond your breakeven point could also be a great benchmark for awarding bonuses to your management or sales team.

Work With Local Organizations

Loan your truck to local organizations and charities that need a temporary vehicle. This not only creates goodwill, it makes more visibility for your business. It could even generate free publicity. Community outreach is a great opportunity to become a staple at local events such as toy and food drives. Having a positive image is a great means of networking and improves company morale. It’s a win-win!

The local chamber of commerce is another great community partner. Local businesses benefit greatly from a rental truck and storage, and partnership with the chamber will help you share information about your facility and services.

Other great groups to target are apartment and realtor associations. Their clients need trucks and storage.

Why eat a boring peanut-butter sandwich? A rental-truck program can be the tasty companion that generates add-on revenue and propels your self-storage business to the next level.

CJ Steen has been the marketing director of On The Move Inc., a provider of rental moving trucks for self-storage and other businesses, for 10 years; though being the founder’s granddaughter, she’s been unofficially involved with the company for far longer. She’s worked in the self-storage industry for 16 years, starting as a facility relief manager. She has a bachelor’s degree in marketing from Hawaii Pacific University and an MBA from Texas Woman’s University. For more information, call 800.645.9949; e-mail cj@onthemovetrucks.com; visit www.onthemovetrucks.com.

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