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Google Analytics: Online Tools to Assess the Performance of Your Self-Storage Website

By Jana Haecherl Comments
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Heard about Google Analytics, but not sure how to start using it for your self-storage business? You’re in the right place. Read on to get the details on what this tool is and how to begin leveraging its power.

What Is Google Analytics?

Google Analytics is a free Web-analytics service, offered by Google, that comes with optional, premium (paid) features. One of the most widely used Web-analytics services, it’s been around since the early 2000s. Google Analytics allows you to track and understand your customers’ Web behavior, enabling you to see what your website visitors are looking for and whether you’re effectively converting leads.

Why Do You Need It?

Wouldn’t it be nice to be all-knowing? To know exactly when, where and why potential customers decide to visit your website? To understand the real reasons they chose you—or didn’t—for their self-storage needs? Well, Google Analytics is the closest you can get. The intelligent tool allows you to track and understand customers’ behavior from start to finish so you can hone your marketing strategy and save money on advertising. Here are just a few of the questions you can answer:

  • How many people are visiting my website every month?
  • From what part of town are my customers coming?
  • Are my prospects accessing my website from desktop computers or mobile devices?
  • What search engines are people using to find my website?
  • What social media site is most effective at sending people to my website?
  • Which of my marketing tactics is bringing in the most leads?
  • Which of my Web pages are the most popular?
  • How many website leads have I converted to paying customers?
  • What path did converted visitors follow on my website?
  • Is my website slow to load when using certain mobile devices or Web browsers?

Now that you have an overview, let’s expand on some of the most noteworthy information you can gather from your Google Analytics statistics.

Web Visitors

When prospects walk into your office and chat about their storage needs, they’ll often comment on how they found out about your services. It could be they were referred by a friend who had a good experience with you, or they noticed your eye-catching sign on their daily drive to work. These comments give you some insight into what’s working to bring in leads. Shouldn’t Web marketing be the same?

With Google Analytics, you can track the origin of every website visitor and use this information to hone your marketing strategy. Once you know where most of your leads are coming from—whether it be organic search results, Facebook or pay-per-click ads—you’ll be able to eliminate wasteful spending and put more effort into what’s really working.

Geographical Regions

With Google Analytics data, you’ll know everything there is to know about your online traffic, including where visitors live. You won’t be able to access their sensitive information, just their continent, country, region, city and metro area. This helps thousands of businesses large and small pinpoint the regions that are bringing in the most leads. It’s simple to use, easy to analyze, and can help you save additional bucks on advertising.

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