This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Packing Up Self-Storage Proceeds With Office and Shipping Services

Comments
Print

By Alyssa Quill and Melissa Stiles

In today’s competitive climate, offering additional services at your facility isn’t just an added draw for tenants, it can contribute positively to the bottom line. Office and shipping services are a great complement to a self-storage business. These might include copying and printing, package shipping, notary services and passport photos. If you’re thinking about introducing these offerings, here’s some guidance on benefits, pitfalls and more.

Benefits

Ancillary services have many advantages for storage operators, the most significant of which is an increase in foot traffic. Add-ons bring in people who might not otherwise think about using a storage facility. In an average month, office and shipping services can draw more than 650 customers to a storage site, according to our data. These are potential customers who will be exposed to the self-storage component of your business.

Another benefit of offering these services is they have different busy seasons than self-storage. The busiest time of the year for most storage operators is the spring and summer, while shipping businesses enjoy a customer influx during the winter months. This will keep staff consistently busy and boost revenue year-round.

Marketing your office and shipping services is easy because of your built-in self-storage audience. Simultaneously promoting both sides of the business is key. These two customer segments can be crossed-marketed, presenting the community with both services in a one-stop-shop format.

Valley Storage in Hagerstown, Md., offers several office and shipping services.You also reach out to local businesses that could use the add-on services you offer. These partners can join your facility’s referral program and be rewarded for sending new business your way, and they might need storage in the future. Your facility will be a single-source provider for all their business needs.

A simpler benefit is you can print and copy your own marketing materials right in the store, saving you time and money.

Investment and Partnerships

When adding office and shipping services to a self-storage facility, be prepared to spend money up front. To provide a high-quality offering and gain loyal customers, first-rate equipment is a must. Copiers and printers must produce pieces that meet high standards. Research which machines will provide the best results, and check to see what similar businesses are using.

Consider partnering with a franchised company that specializes in these services, for example, PostNet Neighborhood Business Centers, The Mail Box Store and The UPS Store. There will be initial costs, but the partnership could yield a larger payout over time. Choosing to add services through a franchise allows for exposure and name recognition along with support and access to best industry practices. Associating with an established company can also help drive more traffic to your facility, which will result in a higher profit margin. Finally, franchises often have incentives programs to motivate managers to sell their products and services.

« Previous12Next »
Comments
comments powered by Disqus