By CJ Steen
Have you ever purchased a cell phone and asked where the store keeps its chargers and cases, only to be told you’ll have to shop somewhere else? Probably not. That would be very inconvenient and frustrating. Phone providers carry these products right in their stores because they know they can upsell customers. In our consumer-driven economy, convenience is king.
I personally detest Walmart and what it’s done to small, local business owners, but there I am during my lunch break buying a tire and a loaf of bread after getting my eyebrows waxed. Everyone appreciates convenience and ease of use, and we’re willing to pay premium for it. For example, I know I can go to the grocery store to buy everything I need at a reasonable price, while a “convenience” store may charge 10 percent more. Yet, I still spend more time (and money) at CVS. Why? Convenience sells! We’ve all grown a little lazier with everything at our fingertips.
Keep this in mind in regard to you self-storage facility and use it to your advantage. Make your store the most convenient one available. One of the quickest, best ways to become the local one-stop shop for customers is by offering services such as truck rental. Moving is stressful! If you’re able to make it less nerve-wracking, you’ll have loyal, happy, referral-giving tenants.
Here are four primary benefits of adding a truck-rental service to your self-storage operation and some tips for launching your program.
Benefit 1: Visual Impressions
According to the Outdoor Advertising Association of America, mobile advertising can be the most effective and efficient form of out-of-home advertising by reaching more consumers at a lower cost per thousand impressions. By incorporating a truck-rental business at your facility, you have the ability to customize a moving truck with graphics. Your truck can be a rolling billboard for your facility, garnering 600 visual impressions for every mile driven. The more your truck is rented out, the more visibility you gain in the marketplace. This is a proven, cost-effective, efficient way to market your storage and truck-rental offerings.
Benefit 2: Image Enhancement
Your company’s image is very important. After all, people are trusting you with their possessions. They value these belongings enough to pay to store them. I know if I were to store my deceased grandparents’ things, I would want to go somewhere that had a professional, secure and caring environment.
Offering truck rentals can enhance your image within the community in several ways. Not only is a nice, clean, professional-looking truck often the first impression someone has of your business, it conveys your marketing message: that you offer a secure, safe and clean facility. The truck has the capacity to spread your image and message throughout the community. You can also expand your reach by donating the truck for use by local charities, which further demonstrates your community support and involvement.
Benefit 3: Additional Revenue
A rental truck has the ability to be rented 60 times per month, based on half-day rentals at $19.95 per day. Additionally, the customer pays a rate of 79 cents per mile. Hand trucks, blankets and damage waivers are also available for customers to rent and buy. This can add a significant amount to the bottom line.