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Offline Marketing in the Digital Age: 7 Tried and True Methods for Your Self-Storage Business


By Carlos Lutteroth

There are a seemingly infinite number of articles on the Internet about digital marketing, social media marketing and all the ways small business owners can showcase their products and services online. But just because we’re living in the Digital Age doesn’t mean traditional marketing strategies are extinct. In fact, word-of-mouth marketing is the most effective form of advertising, according to “Forbes” magazine. In addition, Nielsen reports that 92 percent of consumers trust recommendations from friends and family over all other types of advertising.

As the owner of a self-storage business, you can generate legitimate buzz about your business by reaching out to prospective customers in the real world in addition to your digital-marketing strategy. Let’s take a look at seven of the best non-digital ways to market your facility.

1. Send Postcard Mailers to Previous Customers

Every small business owner will tell you it’s important to keep in touch with previous and existing customers. You can send them tips on how to optimize their stay at your storage facility, alert them about upcoming discounts and giveaways, or treat them to special coupons. It’s much easier to ignore an e-mail newsletter than a physical postcard received via traditional mail. It doesn’t cost a lot to send out hundreds or even thousands of postcards to the people who matter most—your customers.

2. Establish Relationships With Local Partners

It takes a village to grow a successful business. Your community is filled with people in storage-related industries who can help take your business to new heights. Reach out to some local real estate agents, moving companies or anyone in your neighborhood who might know of someone who needs access to additional storage space. You can return the favor by referring your customers to other moving-related businesses in the area.

3. Advertise on Your Own Real Estate

Never underestimate the power of good signage. If your self-storage facility is close to a major intersection or busy highway, you can reach thousands of new customers by using your own real estate. Invest in a few colorful, attractive signs as a way of advertising the wealth of storage options your facility offers. You’d be surprised how many people pass by your facility every day without realizing what your business is all about.

4. Host a Local Art Show

Take advertising on your own facility a huge step further. If you have vacant units, large open hallways or giant empty walls, why not put that space to good use and host a community art show? Local artists are always looking for a place to exhibit their work. You can make valuable connections and gain some free press in the process. This also creates an opportunity to draw potential tenants to your property who might otherwise never step foot on site.

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