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Tips to Enhance Your Self-Storage Facility's Website and Social Media Presence

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By Megan Lynn

According to Google, 85 percent of consumers use the Internet to find local businesses, including self-storage facilities. They like to know what’s nearby and accessible, and even what other people are saying about these companies. No matter how small your storage facility is, you should absolutely have a website. Even a simple one that provides fundamental information for existing and potential customers can be extremely beneficial.

Once you have a basic Web presence, search engines can begin to index or list your site in their results. You may have heard the term SEO (search engine optimization), which is the process of maximizing the number of visitors to a particular website by ensuring it appears high on the list of results returned by a search engine. In layman’s terms, SEO helps determine where your website ranks on Bing, Google, Yahoo, etc., and how much traffic is generated to your site.

Let’s explore ways you can improve your website and social media efforts to obtain better search engine results.

Website

Getting a website up and running is the most important thing a storage operator can do to create an online presence. If you already have a website, ask yourself:

  • Is my website easy to navigate?
  • Do I provide useful content?
  • Is my website mobile-friendly?

People spend a lot of time on their smartphones, and they like to find answers to their questions quickly. If your website isn’t mobile-friendly, it’s time to consider an update. The last thing you want is for someone to find your site and then leave it because it’s difficult to navigate or he has to keep adjusting the screen to read the content. Once the website has been built, you can consider what Web features are important to offer users.

In a custom-built website, you have the option of including an e-commerce page so customers can reserve a unit or pay their rent online. Many industry software providers offer pages that can be added to an existing website. Often, they can even customize the pages to match the look of your existing website for continuity.

Online payments and reservations are great features to provide since customers don’t always have time to visit the facility to rent or pay. When potential tenants see your website allows online payments and reservations, it’s a real selling point to choosing your facility over others. People love convenience, and finding everything they need in one place is always a plus. These are all factors that will contribute to the incoming traffic on your website as well.

Social Media

While a quality website is crucial in developing your online presence, you can’t forget about another important factor: social media. Not only do people spend a lot of time on their smartphones looking up this or that, they also log time interacting on social media. As of November, statistics show there are 1.5 billion monthly active users on Facebook, and more than 1 billion of those users are on the site daily.

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