SEO Is a Must
Although we’ve touched on keywords and a few other SEO aspects already, it’s important to note that this is a very broad category. There are dozens of techniques for improving SEO—adding image titles and captions, using alt and title tags, keyword matching and so much more. Hire a competent SEO agency to handle your optimizing, which will improve your organize search results.
Your Goal: User Friendliness
You want your user experience to the best it can be. Make browsing your products intuitive, easy and obvious, and have accurate information for listings and services. You want it to be engaging and simple. Place buttons in areas where people tend to look for them. Draw users’ attention to the large checkout button once they’ve added something to their cart. The list goes on and on. Make it easy on people. After all, we stare at these screens all day long, folks.
What’s the Cost?
Building a professional website using all of the guidelines mentioned above isn’t as expensive as you might think. Freelance designers and agencies will charge anywhere from $1,000 to $10,000 or more depending on the project scope. It’s even reasonable to assume you would make this money back in just a few months from your increased conversion rates, boosted traffic flow and through removing costs associated with middle-men like aggregators.
Here’s one last, revealing piece of information—users care more than ever what a website looks like and how intuitive it is. There are great services out there with poor websites. They may still convert clients, but I guarantee they’re missing out on a huge chunk of potential customers who walk away after one glimpse. Don’t be that company. Capitalize on the online medium by making it work for you, not against you.
Colton Joseph is the director of marketing and design for Supernova Digital Media. He has more than 12 years of experience developing and designing websites for clients and eight years operating broad-spectrum, digital-marketing campaigns in a variety of industries. He’s an entrepreneur at heart, having founded three companies in the last three years. He helps startups and small businesses through strategic online marketing and Web design. To reach him, call 866.866.9923; e-mail firstname.lastname@example.org; visit www.supernovadm.com .