The successful websites all have one common theme: user friendliness. I like to call it the “Goople” effect, coined from trendsetters Google and Apple. Curious? Take a look at their websites—intuitive, easy to use and clean. In fact, these modern websites are much easier to build than the older “fancy” layouts so, really, everyone wins. Key aspects like white space, flat colors, dynamic content and large focus areas draw readers’ attention to specific sections of your website and give that modern Web 2.0 feel.
Make Content and Speed Count
Although this is common sense, you would be surprised how many companies suffer from this simple concept—speed. Short loading time for your self-storage website is absolutely essential for a variety of reasons. Most important, if it takes longer than 10 to 15 seconds to load, most users will go elsewhere and you’ve already lost them.
Tip: Website caching can sometimes help load times as well as lazy loading (which loads some content as it comes into view rather than all the content at the beginning) and other tricks. This is where you’ll need to rely on a Web developer to ensure your website loads promptly. Don’t ever accept a website that loads slowly.
Does your website match your targeted customer’s needs? When building your website’s content, you need to consider your digital-advertising strategy. What are your keywords? Who are you targeting? The more relevant your website is to prospects, the more you will convert, plain and simple.
Tip: Long-tail marketing is a term used to describe keywords that are longer and specific to individual customers. For instance, “Gated Self-Storage Locations in Greeley Colorado.” This is a long-tail keyword and considered to be very precise and accurate, giving you a better chance to obtain higher conversion rates. Why? Because the online traffic that reaches your website will more likely have an interest or a need for those products/services.
However, the volume of people you may target will be drastically reduced, so you’ll need far more of these long-tail combinations to keep up with the reach results that broad terms like “self-storage” will generate. These long-tail keywords will produce high-quality and relevant leads for your landing pages, so it’s highly recommended.
Add Keywords Within Content
If your digital-advertising budget includes funds for Google or Yahoo!/Bing, make sure you’re matching your content to your ads. Building an effective keyword list can take time. It can also change with seasons, world events, new products and other variables. Take the time to use in-house teams or outsource this type of work to create a list of terms that will generate a balance of customer volume and relevant queries.
Keywords should then be embedded naturally within your website’s content to match your advertisements. Your content should also be updated to reflect any changes you make in your digital ads. Don’t overuse keywords either, as this may have a negative effect on customers and search engines. Remember, your content should read naturally.
Provide Instant Support
Depending on your business model, live chat can be a huge boost in customer satisfaction. Think about it this way: Do you want your customer to hold on the phone or in a chat box? Live chats are just a click away, no dialing required. They also allow the user to continue working or doing whatever he wants while waiting for a live agent.