How do we reach those goals of creating more attractive messages and being a more interesting company? Enter the inbound-marketing trifecta: blogging, social media and e-mail marketing.
Social Media: Get the Word Out
Social media is the easiest way to get the word out about your business and increase your referrals. People are making purchasing decisions based on whether you have a Facebook page! You hope clients will refer you if they get into a conversation with someone specifically about your service, but the chances that they’ll refer you to their friends if the topic doesn’t come up are few. This is where social media comes in.
The average Facebook user has 229 friends. Say your page has 100 fans. Every time you post something, if it’s shared by your fans, the potential reach could be thousands of people!
Blog to Connect With Clients
A blog is a collection of thoughts on your website. This is a great place to put stories, helpful information, tips and the latest and greatest about your business. The most important benefit of a blog is it helps your Google search-page rankings. The more you blog, the better your website will do. This is a great way to humanize your business and help clients get to know you better.
Stay Top of Mind with E-mail Marketing
E-mail marketing is the act of sending out e-mail blasts to your current customers. E-mail messages could include:
- Articles about your business
- Information about your referral program
- Links and incentives to connect with your social media accounts and website
- Tips, coupons and monthly specials
- Cross promotional information about other businesses and their specials
E-mail marketing is also a great way to build referrals and stay top of mind with your customers.
Putting It All Together
Once you have all these pieces in place, suddenly everything starts integrating and you begin to see some pretty neat things happen. For example, when you do an e-mail blast and include an excerpt of your blog, you drive traffic to your website. With all the new visitors on your site, you’ll see your Google page rankings improve. This means there’s a higher chance of your facility being found online when someone searches for self-storage in your area.
Your e-mail blasts might also bring more people to your social media pages. People start liking and commenting more on your posts and sharing them. This inspire a connection who needs storage to call you.
Or say you partner up with a neighboring interior-design business. You both agree to mention each other in your regular e-mail blasts to clients or on your social media pages. Suddenly your moving clients looking to stage their home hear about a great business whose services they may be seeking. In return, the other company's clients, who may be moving or need a little extra space, are now referred to you. It’s a win-win for everyone.
You get the idea. You generate more top-of-mind awareness and people refer you more readily. We all know how big referrals are in this business. Imagine the power of getting just a few extra referrals a month and what a huge impact that would have on your facility’s revenue!
The most important take away is all these efforts build trust and confidence, which is key in self-storage. The more trust you build, the more you’ll build your business.Julie Purcell is president of Epic Creative, a full-service marketing agency that handles a myriad of self-storage marketing and advertising needs including social media, e-mail marketing, blogging, graphic design, Web design, SEO and more. For more information, call 717.620.9804; visit www.getepiccreative.com . Follow www.facebook.com/getepiccreative and @getepiccreative.