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The 'Million Dollar' Self-Storage Counter: Tips to Amp Up Service and Generate More Revenue

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Flower Power

Flowers are a sign you care. At our facility, the flowers on our countertop are often from our own garden. We plant daffodils so we have them to hand out in the spring. Every person who walks in the office gets a flower. You can't imagine how this little surprise will make your renters feel wonderful and indebted to you.

You can even adapt this surprise handout approach to the various seasons and holidays. For example, give out pumpkins in October, candy canes in December, little flags on the Fourth of July, etc.

Two-Sided Brochures

On one side should be a list of your facility's features and benefits, on the other a list your unit sizes. This makes it easy to write your current prices next to the sizes that best suit your prospect. Both sides should include glossy photos, which creates a professional presentation and makes it easy for the client to understand your business.

Referral Program

Have you noticed how excited customers are when you hand them a referral card and let them know they can get $50 for referring a friend to you? An 8.5-by-11-inch poster in a picture frame on the counter works great to promote your program. Keeping a stack of referral cards on the counter will also remind you to offer them to renters when they pay their rent or move out.


People don’t like to make decisions and shouldn’t have to struggle with the choice of which lock to buy for their self-storage unit. A simple show-and-tell countertop display of disk locks will help. Explain how they make your facility and customer goods safer, and you'll sell one every time. Not only will you rent more units and keep customers happy, you’ll generate additional revenue in lock sales.

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