We never stop learning. Even once we master a skill, we have to continue to hone it. That's why, in business and in life, we should seek out educational opportunities whenever and wherever possible. In the self-storage industry, there’s a once-a-year opportunity to absorb a massive amount of knowledge in a single setting: the Inside Self-Storage World Expo.
This year’s event, March 30 to April 2 at the Paris Hotel & Resort in Las Vegas, packs in the schooling for investors, developers, managers and owners. With multiple seminar tracks, five workshops, more than a hundred exhibitors and new events, the 2014 Expo promises an instructive smorgasbord. This limited print space cannot do justice to the all-encompassing agenda planned for this year’s event, so we’ll just hit some of the highlights. To view a complete agenda and register, visit www.insideselfstorageworldexpo.com.
With competition fierce in just about every market, self-storage owners and managers have to be at the top of their game—every day. This includes everything from creating fantastic curb appeal and offering excellent customer service to overseeing expenses and being present on the Web and in social media. There’s no such thing as “good enough” when it comes to being the market leader.
If you’re new to the industry, a handful of seminars will help guide you to becoming a pro. You'll get tips on facility maintenance, how to master your sales approach, and easy ways to create a collection program that gets results. Managers and owners with industry experience will find useful information on pricing strategies, facility auditing, using management software to create valuable reports and much more.
Hand in hand with facility management is marketing. With the Web becoming the “place to be” to attract new tenants and retain existing ones, both self-storage veterans and newbies need to keep up-to-date on the ever-changing online landscape. Let’s not forget how often the search engines like to reconfigure their analytics and the explosion of social media. Needless to say, we’re all spending a lot more time on the Internet these days.
To help operators engage their online audience, the ISS Expo will include marketing seminars focused on maximizing and maintaining a Web presence. Learn about the all-important topics of search engine marketing and optimization, the costs and value, and why your website’s content truly matters. Just having a website is no longer enough. Operators need to dig deeper if they want to compete.
Offline marketing is still valuable, too. One of the best marketing avenues—and a feel-good approach—is community marketing. If you’re not developing your community ties, come find out why it’s critical and how to do it.