4. Delegate Responses to Your Social Team
HootSuite offers a delegation feature where you can divvy out mentions and interactions between all the team members on your HootSuite account. It can provide organization and simplicity for businesses managing multiple pages, and if you stick with the free plan, you don’t pay a cent! It makes monitoring your social presence even easier and allows you to develop an inclusive brand strategy between accounts.
Make the most of your collaboration efforts using “Message Assignments.” Assign messages within and across teams to improve engagement with your audience. Plus, administrators can choose to view all assignments on the “organizational” or “team” level tabs for flexibility and control.
“HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results,” said Pete Cashmore, CEO of Mashable, which follows social media news.
5. Get Social Reports
You probably have a system for measuring your social progress, but you can save time by having HootSuite send you weekly reporting e-mails detailing click rates, user demographics and link clicks. View your Facebook Insights, Twitter Profile stats and much more.
Get a better overall view of your social campaigns with powerful analytics tools and customizable reports that will give you a complete and comprehensive picture of your participation in social spaces. Want to learn more? Visit Hootsuite.com for more information or to start a free 30-day trial of the software. Already using Hootsuite? Tell us about some of your favorite features.
Sasha Fritzel has been writing and creating all her life. After graduating from the William Allen White School of Journalism and Mass Communications at the University of Kansas School, she decided she might as well make a living at it. She found her dream job at Go Local Interactive as a marketing coordinator and assists the team with any and all things marketing. Go Local Interactive helps businesses acquire new customers through results-based online marketing solutions. For more information, visit www.golocalinteractive.com .