By Sasha Fritzel
As the number of social networks grows, so does the time involved in maintaining those platforms for your self-storage business. First there was Facebook. Then Twitter came around. Before you knew it, you were expected to have a presence on Instagram, LinkedIn and Pinterest, too.
With the rise in social media platforms came social media management systems such as HootSuite, which saves time and improves your productivity by managing all of your social networks from a single dashboard. It’s designed to allow you to work from one simple interface. Here are five ways HootSuite can improve your social media efforts.
1. Manage Social Media on One Platform
The days of keeping 10 windows open with Facebook, Instagram, WordPress, LinkedIn, etc., are gone. By using HootSuite, you can navigate between all social media accounts by switching tabs on your HootSuite page. Monitoring the happenings on those pages is easier when they’re all in one place! Here are just a few examples of the possibilities:
- Facebook: Post updates, add images, monitor feeds and more. Self-storage operators can manage complex campaigns including profiles, pages, events, groups and search.
- Twitter: Send and schedule tweets; listen using search, list and keyword tracking streams; and monitor mentions, direct messages, sent tweets, favorite tweets and more in dedicated streams.
- Google+: This integration allow brands to use HootSuite's business-focused functionality for account management and to publish targeted messaging to circles. Share and comment on posts, search public posts and updates, see recent user activity, and view comments and +1s.
2. Schedule Your Posts
While Facebook offers the ability to pre-schedule posts, other platforms such as Twitter and Instagram do not. HootSuite will allow you to pre-schedule items for any social media platform for any time—this afternoon, tomorrow or even next week. This allows you to schedule your posts for an entire month in just one sitting. You can select specific days or use the AutoSchedule tool, which uses algorithms to determine the best time to post per network and schedules your post to take advantage of that timeframe. Also, if you need or want confirmation that a post has gone out, you can check the “e-mail me when message is sent” box, and receive a confirmation.
3. Respond to Customer FAQs
Do you ever feel like you’re saying the same things to customers on social media over and over again? With HootSuite, you can save common responses, such as your answer to a customer complaint or company phone number, which saves you time and allows you to standardize common replies for customer support. You can even assign customer questions to specific employees, have them follow up and see when it gets resolved.