Get 'Pinned' on Pinterest: Why This Social Media Site Is Awesome for Self-Storage Operators

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A great pin will spark an emotional response from your followers. If the pin is unique, captivating and even a bit quirky, it will be shared.

Engaging with other Pinterest boards or pages is just as important as posting pictures on your own page. Repinning photos from another board or "liking" a pin is the site's form of “conversation.” Commenting on and liking other people’s pins will draw attention to your own profile and show your business’ personality and human side. However, do not use pin comments to promote your own company or talk about your company’s services.

Benefits for Self-Storage Operators

It’s important to analyze the performance of your company's social media programs. Pinterest business pages can allow you to track who’s pinning from your website, how many impressions you receive for your pins, and how many viewers are clicking on your content. The analytics can also provide demographic information such as who’s pinning your website photos, when they’re pinning and which pins get the most repins. These analytics will help you maximize your marketing efforts.

Self-storage companies are using Pinterest for a variety of reasons. The key is to understand that the majority of users are women, who are also considered the primary decision-makers when it comes to renting a self-storage unit. Statistically, women are the ones who are shopping and asking others for opinions. Pinterest users are searching for a variety of information, from recipes to clothing styles to home-decorating tips. There are a lot of great organization and storage tips shared on the site as well.

Self-storage pages can share everything from organizational tips to local information. Great ideas for boards include decorating tips, self-storage packing tips, moving tips, room wish lists and holiday tips. It’s also important to create boards containing your company information as well as info about other local businesses, sports teams, parks and community events.

Adding a Pinterest page to your current social media program will enhance the transparency of your storage operation and allow you to share valuable information (via images) about your services and topics about which your customers are interested.

Debbie Lamb wears many hats at Linkmedia 360, an Ohio-based company that provides marketing and lead-generation solutions to self-storage operators. She’s an account executive, social media coordinator, content creator and webinar coordinator. She has more than 13 years of experience in the local-search marketing industry and many years of customer service experience. For more information, call 877.843.1091, visit www.linkmedia360.com .

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