It’s beneficial for the city staff to be in favor of your project, but beware the votes that count are the regulatory commissioners’ votes. Always be over prepared for every regulatory meeting. Have all your guns ready! Often the only reason I have won approval against large crowds of opposition was because I was over prepared.
Polish Your Presentation
Bring your design team including your civil engineer, landscape designer, traffic engineer, architect and attorney (if customary in your town) to the zoning meeting. A single presenter can do the majority, if not the entire presentation, if everything goes smoothly. As the owner, you must attend all the meetings. End the presentation by letting the commission know you’re happy your design team did such a great job and you look forward to being a part of the community. Always thank the commission members for their time.
Be prepared to make concessions the night of the meeting if necessary to get an approval. You might have to rebuff the many myths about self-storage such as noise, drugs, low value, no taxes, people living in units, used mostly by people from out of town, ugly, self-storage does not mix with residential uses, high traffic, etc.
As the owner, you need to be the expert. Know your facility’s policy on prohibition of storage of hazardous materials. Have a copy of your lease prohibiting hazardous materials in case the topic comes up. Provide a copy of the sign that will be posted in your office and front gate prohibiting hazardous materials. Give an explanation that includes how you’ll know your customers, such as a copy of every renter’s driver license, home and work numbers, e-mail addresses, a second contact person, etc.
An explanation in detail of how the staff is required to walk and inspect the site several times a day can help give the commission confidence that there will not be any problems at your facility. Let them know how many security cameras your facility will employ.
Pictures are a tremendous help. Have them on a presentation board and an extra set to hand to the commission members to view. Include pictures of site signage such as “smile for our cameras,” and images of your security cameras, security gate and keypad, and office-monitoring screen.
Handle the Rebuttals
More than once I’ve had to respectively object to a town’s request to block the view of a storage facility with a row or two of pine trees. Just as a grocery store or another business in town would not survive if hidden from view, neither could a self-storage business. But your rendering elevation view from the street should show how you’ve set your buildings back a couple of extra feet and provided more landscaping than required by the regulations. This might include a couple of pine trees to break up the view, several trees, flowering bushing and slightly raised flower beds. Landscaping is money well spent. The No. 1 reason people are going to choose your facility over your competition is the pleasing view of your facility from the street when they drive by.
Lighting is often a concern. Light photometrics should be available to show the light from your facility will not impact neighbors. LED lights cost more to install but will pay for themselves in a short time and save you money for many years.
While many things should not be part of the commission’s decision process, they sometimes are. Know your marketing study so you can explain the need for self-storage in the area. Let them know it’s a benefit to the community, as most of your customers will be the people within five miles or less of your property.
Traffic is often an unwarranted concern you must be prepared to rebuff. If the town didn’t require a traffic study as part of your application I recommend you have at least a simple one-page summary for the projected daily and peak-hour traffic generation, and a comparison to other uses. Self-storage is one of the lowest traffic generators and has less traffic than typical retail, office, businesses and even a residential subdivision.
While there are many hurdles to building a self-storage facility, getting the approval of the local zoning board can sometimes be one of the biggest challenges. Be prepared by learning early on about zoning requirements, hiccups you might face and potential objections from zoning board members. By doing so, you’ll gain support and be one step closer to realizing your dream.
Marc Goodin learned about self-storage and marketing over the last 30 years from real-life experiences. He designs self-storage as a civil engineer and owns three facilities he designed, built and manages, including one in Canada. He’s the author of “Your Self-Storage: Planning, Site Selection, Design, Build,” now available in the Inside Self-Storage Store . For more information, e-mail email@example.com; visit www.storageprofits.com.