Each business will have its own definition of social media success. For one business, a metric like sales or leads is vital. Other businesses focus more on market share. Decide before you start what’s important to you. For a free measurement tool, use Google Analytics. For standardized reports, consider using an out-of-the box report suite such as Sprout Social or Raven Tools.
Too often, a small or medium-sized business sets up a Facebook page, goes gung-ho with it for a few weeks, then gets busy and forgets about it. That sends a negative message about the business. To avoid this scenario, start small with activity you can handle and stick with it. Post something daily, or at the very least weekly, so your self-storage company can stay relevant.
Additionally, make sure what you’re doing looks professional by getting custom banners to match your website. If you’re pinching pennies and don’t have a designer in-house for custom designs, you can get something that looks reasonable on sites like Fiverr, or something that looks very professional on sites like 99designs. Both are better than just “winging it.”
Social media can be one of the best investments your company makes. The key is to be smart about it and treat it like any other business activity. If you’ve attempted it in the past but let it go by the wayside, or if you haven’t embarked on this journey yet, now’s the time to take the plunge and get on the social media platforms. By following these strategies, you’ll find it to be a rewarding, enjoyable and profitable endeavor.
Natalie Henley is the vice president of client services at Volume 9 Inc., which creates custom search-marketing campaigns for clients, including a mix of SEO, paid-search management, social media, local-search marketing and website development for more than 100 clients and 200 managed websites. The Volume 9 team was recently honored on “Inc.” magazine’s 5000 list and by the “Denver Business Journal” as one of the fastest growing companies in Denver. For more information, visit www.volume9inc.com .