By Cat Lane
Blogging is a great way to market any business, including a self-storage property. It’s understandable that while running his facility, a self-storage owner or manager might think there isn’t much time to sit in front of a computer and re-tweet tweets, “like” pictures on Facebook or write blog posts. But the bottom line is, if you have a website, social sharing and blogging can really help your ranking in online searches and attract new customers. Here are some efficient and effective ways to add a blog to your facility website.
If you own a self-storage business in Braintree, Mass., for example, create a Gmail account and set up a Google alert for any news with the keywords “Boston self-storage.” You’ll be notified via e-mail any time Google spots something interesting about “Boston self-storage.” This can generate topic ideas for your blog posts. You can simply write an intro of 50 words, quote the article using 100 words and write a 50-word conclusion. This will keep your posts fresh and current, which is what your readers want.
People love lists. “The benefits of self-storage” would be a good list, but there are many more topics you can probably come up with by just using a little imagination. Try conducting searches on Twitter or Pinterest for fresh ideas. Write a sentence for each listed topic and find a nice picture or two to add to the blog post.
People also love videos, and there are many ways to produce videos inexpensively and publish them to your blog. Use your smartphone to shoot walking tours of your facility and customer testimonials with your favorite clients. Incidentally, customer testimonials are still the best ways to establish credibility for your company.