The Box has been scaling its operation to meet growing demand. The company has renewed its hiring efforts, and its staff has doubled from last year. State-of-the-art systems are being put in place to keep the company abreast with the latest industry developments. Efforts are also under way to increase employee output and satisfaction levels through better training and other motivational offerings.
Increased occupancy and the current economic sentiment also create certain challenges for self-storage companies in the UAE. Uncertainty over storage lengths and payment abilities have led to additional checks on credit-control features. The market conditions reward those that show flexibility in storage terms as well as other proactive consumer-confidence measures.
The Box has initiated expansion plans that will allow it to meet growing demand, but the strategy is not without obstacles, such as finding the right warehouses at appropriate locations. Potential facilities also have to meet self-storage specifications while matching high product and service standards.
Uniformity in service delivery as well adherence to core values and exceptional customer service has allowed The Box to cultivate a loyal customer base. Buoyed by word-of-mouth publicity from satisfied customers, demand has been rising from the first-time renters segment as well.
As the year comes to a close, The Box owners are hopeful that customer uncertainty will start to level out as personal and commercial customers look to the future. Along with increasing market share in the personal self-storage category, the company is focusing on key segments such as document and inventory management and long-term commercial storage. The owners are excited about new possibilities and hope for a bright, successful future.
Wadih Haddad is founder and CEO of The Box, a self-storage operator in the United Arab Emirates (UAE). The company has nine facilities in Dubai, and plans to expand its presence in the UAE. For more information, call + 971 4 347 6933; visit www.theboxme.com.