Spending time on eye-catching graphics for a facility’s truck makes marketing the service even easier. The truck will double as an effective rolling billboard that generates leads. Because the truck represents your business, take special care to keep it clean and in great working condition. The truck should also be advertised on all promotional materials including the facility website and brochures. The more the truck is on the road, the more a facility is branded.
These days, everyone has several loyalty cards, from grocery stores to gas stations. These work because consumers perceive them as having great value and believe they’re getting a good deal. Contractors and retail shops need rental trucks more often than storage customers, so working with them on a loyalty program will keep them devoted to any facility with a truck.
Working with other businesses such as apartment communities and real estate offices can also maximize the profit of your truck-rental program. When these companies have a new customer, they’ll need to refer him to a moving company or storage facility. Capitalizing on this relationship can generate leads. These businesses may even allow you to park the truck in the apartment or office parking lot. This can give your facility additional exposure and potential customers.
The pricing of your rental truck should be indicative of the cost of renting it. Operators should shop their local competitors to gauge what they should charge. They should also consider splitting Friday, Saturday and Sunday into two or three rental possibilities or rent the truck by the hour. Holidays and peak rental seasons garner premium rates as well. People move most often on the weekend, so offering midweek specials will encourage rentals during downtime.
Remember, it’s up to facility managers to keep trucks on the road, so they should be incented to do so. The better the incentive package, the more often a truck will be put into use. Consider offering staff a bonus or other incentives to ensure they’re actively selling your rental-truck program.
Having either one-way or local rental trucks at a facility can generate additional ancillary income. There are several truck-rental providers to assist any size facility to embark on this opportunity. A program can typically be set up at any facility within a week. Now’s the time to think about truck rentals and become the competition in your market.
CJ Steen has been with On The Move Inc. officially for five years, serving as the company’s marketing director, but unofficially for 20 years as granddaughter of the company founder. Her first job was as a facility relief manager. She’s been in the self-storage industry for 12 years. For more information, call 800.645.9949; e-mail firstname.lastname@example.org; visit www.onthemovetrucks.com.