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Building an Effective Training Program for Self-Storage Facility Managers

By Bob Copper Comments
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Always incorporate a 30-day follow-up meeting into the program as well. This should include a discussion about how the employee is progressing in his new role, whether additional training is required, and if the company has met the employee’s expectations in terms of support. Smart operators use these meetings to fine-tune training programs, adjust expectations and ensure employees have the tools they need to succeed.

In reality, your training program should never really end. If the highest paid athletes in the world attend spring training every year, you cannot expect that a self-storage manager is trained once and done. Even your doctor, attorney and car mechanic attend continuing-education programs. Your managers need ongoing training, too.

Continuing education for your managers should include quarterly conference calls or webinars, bi-annual live training sessions, and an annual company meeting. Managers should be encouraged to get involved in industry communities and chat sessions. Your business should subscribe to industry publications and commit to allowing managers to attend local or state association meetings and tradeshows.

Do you want to save a few bucks at your facility or feel like you really need to cut back on expenses? Fine. Buy generic bottles of water or quit leaving bowls of sticky candy on the counter. But don’t risk the profitable operation of your self-storage facility by failing to develop and implement an effective training program. It may be the most important investment you ever make.

Bob Copper is partner-in-charge at Self Storage 101, an industry consulting firm that assists facility owner/operators and managers in developing more effective and profitable operational systems. It also aids in conducting performance reviews and providing the necessary tools to perform at higher levels in a competitive industry. For more information, call 866.269.1311; e-mail, visit

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