This means when you’re culling for images to post, you should focus on including one your customers will not only like, but will also feel comfortable sharing in their own newsfeeds. Hint: That photo of your 12-by-12 unit may not qualify.
No. 4: Integrate Existing Promotions
Examine your promotional calendar for the year and think creatively about ways to integrate growing your Facebook network into your seasonal campaigns. For example, if you offer a moving special every summer, why not attach an incentive for that target audience to join you on Facebook to take advantage of your promotion?
More specifically, the campaign might look a little something like this: “Receive free moving boxes when you ‘like’ Smith’s Storage on Facebook.” Keep in mind, growing your Facebook page might take a little financial investment on your part, but you might be surprised at how easy it can be to incentivize customers.
No. 5: Add Customer Service
Facebook company pages have commonly evolved into channels for customer service. Because users can reach a brand directly and personally through their Facebook pages, using a page for customer service has surfaced as a best practice in just the past few years.
On that note, if you open your page up to your customers, make sure they are responded to promptly and in public. Whether your customers’ wall posts are positive or negative, it’s critical to respond to every comment and make sure it’s visible to the rest of your Facebook audience.
There are several small things you can do to incite growth of your facility’s Facebook page. One thing to always keep in mind: Creative thinking and establishing a genuine persona for your business on Facebook are core strategies that should motivate everything your company does there.
Katelyn Murray is a marketing manager with EZ Storage, a self-storage facility with three locations in the Boston-metro area including Framingham, Natick and Newton. For more information, visit www.ezstoragenow.com .