Garage Plus offers every conceivable perk to draw interested parties to the site, including a number of events and gatherings it hosts throughout the year to target the market it’s trying to reach. Another major difference between Garage Plus and a more typical boat/RV-storage facility is the “condo concept.”
Designed as “for sale” units, many of the additions or luxuries offered to tenants help increase the value of the unit and have a quantifiable return to the original owner.
Whether it’s a wash bay or dump station, mezzanine or outlet in every unit, Wi-Fi or a luxurious clubhouse, amenities are essentially conveniences—which is always a selling point to tenants. The need for “convenience” has been a catalyst in “hatching the egg” of this industry. Tenants wanted convenient access, and we provided it by raising the bar on security. They wanted heated or cooled space, and the industry delivered standardized climate-control systems. Tenants wanted meeting spaces, conference rooms, wine storage and better lighting. The self-storage industry responded.
Boat and RV storage is changing, too, and the market demand for amenities or “conveniences” are the driving force. What was once merely an afterthought in the form of a fenced and graveled yard is morphing into an industry that’s becoming architecturally more interesting, can stand on its own merit, and is giving its “swan” of a sister a run for her money.
Angie Guerin is the national sales manager at Mako Steel Inc., a Carlsbad, Calif., company that designs, supplies and installs steel buildings for the self-storage industry. She has worked in the self-storage industry for 12 years, assisting developers and contractors with their steel-building needs. When she’s not “peddling metal” at Mako or writing blogs for the company’s website, she works for a 3-year-old dictator named Isabella. She enjoys both jobs immensely. For more information, call 800.383.4932; visit www.makosteel.com.