Local Level 3: Claim Your Business on Free Review Sites
Claiming your business on review sites such as Yelp, Angie’s List, City Search and more is something every local business owner should do. Not only do customers regularly use these tools to find services in their local area, these sites allow them to leave reviews about their experiences with local businesses. This is another golden opportunity to publicly respond to reviews about your facility, good or bad. In fact, you’ll want to monitor these regularly.
At the same time, you should encourage fans of your business to log onto consumer review sites like Yelp and Angie’s List so they can spread positive reviews about your business. This lends you credibility and helps you connect with new customers.
Local Level 4: Social Media
Managing a presence on Facebook, Twitter, Pinterest and Linkedin can be a time-consuming task. However, these are necessary platforms your business must take an active local role in at some point. Getting your local search up to snuff demands that you be at least semi-active in social-media circles.
Not only does social media provide another channel for search engines and your customers to find you, it allows you to engage on a personal level with your existing and potential customers and build credibility by sharing content and your story. Now, here’s where things get really great for your local visibility.
Local Level 5: Mobile-Friendly Website
Fifty percent of all local searches are done via a mobile device. If you’re a local business, your website should follow the best practices in mobile Web design, which includes making your core info such as hours and address, easily accessible and dialing back your use of video and large images on your homepage. Some businesses even go as far as creating a mobile version of their website to cater to smartphones and tablets.
There are more opportunities for your business to arrive and thrive in local search. However, try and make the basics work for you, then adopt some higher level approaches into your marketing strategy. You’ll soon be on your way to gaining more local visibility for your business online.
Katelyn Murray is a marketing manager with EZ Storage, a self-storage facility with three locations in the Boston-metro area including Framingham, Natick and Newton. For more information, visit www.ezstoragenow.com.