By Katelyn Murray
As a self-storage operator, there are a number of free and critical ways for you to increase your facility's local exposure online. Using some very basic search tactics, your local presence and brand identity can grow online and attract more business. Here are five basics you should be employing to improve your presence in local searches.
Local Level 1: Local SEO
SEO is short for search-engine optimization. A traditional approach to SEO uses keywords in a natural way to increase a website’s visibility for search indexing by Google and Bing.
Using local keywords on your website helps search engines associate your business with a certain area, which in turn helps your customers find your service in their local vicinity.
For example, if you operate a self-storage facility in Amityville, N.Y., you’ll want to incorporate the words “self-storage in Amityville, New York” on your website, in addition to the surrounding cities you serve. Now let’s dig a little deeper.
Local Level 2: Google+ Local
Even if you don’t have a Gmail account, your business should probably have a Google+ Local account. Google+ Local allows you to list your business, get reviews from loyal customers and friends, and is returned in local mobile searches.
In addition, Google+ Local allows you to see a candid down version of what your customers really think when they're leaving reviews about their experience with your self-storage facility. You can also interact with them, respond to their concerns, and make your business that much better in the long run.
Local Level 2.5: Google+
Much like Google+ Local, Google+ is another important social-media profile to claim. Google+ is very much like other social networks, such as Facebook and Twitter. The big difference, however, is Google+ signals are slowly impacting Google’s search results.
For example, your potential customers likely search for products and services when signed into Google. When a user searches for “self-storage in Amityville,” Google returns active Google+ pages matching that criteria in its search results.
This means the more you do there, the better. So, if you use any social media to market your business at all, make it Google+. This is currently the only social network that has any bearing on your search-engine ranking over time.