By Tim Patrick
To provide more relevant results for its users, Google has included local business listings within the main section of the search-engine results page. Not only does this benefit users looking for services in geographic areas, it’s huge for businesses who don’t know a whole lot about search engine optimization (SEO). By following the basic guidelines below, any self-storage owner with a listing on Google Places can rank his company high in Google searches for his location.
Location. The first important element to ranking your company high in Google’s local results is the physical location of the business. Storage companies are a great business to have listed because the address will almost never change. Once a storage building, always a storage building.
Google Places Listing. When searching for your business, if Google has already listed it in Google Places or Google Maps, then the first thing you want to do is verify you’re the owner of the business. When verifying the listing, Google will send out a postcard with a PIN number to the actual address to verify the location does in fact exist there.
Make sure you have the address correct the first time because every time you try to change it, you’ll need to verify with the PIN. This usually takes around 10 days. If your business isn’t listed, you can easily create a listing within your Google account and then verify it.
Details. When adding information to your listing, it’s critical to add as many details as possible. A more robust listing with correct information about your self-storage facility is key to having it rank well. Somewhere in your Google Places account it will tell you the percentage of completion. Aim to get this up to 100 percent. Be sure to add a few pictures as well.
NAP Consistency. NAP, which stands for name, place and address, should be consistent for better rankings. Having the same address on your own website is the most important place to have this consistency. You also want to have the exact information everywhere your business is listed.